Taking that first step from student to practitioner can feel pretty scary.
Join us on the 09th of August for a FREE evening of tips, advice, and insights from established young public relations professionals.
In a decade of fake news, short attention spans and decreasing budgets, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand?
With cyber security breaches a $40m issue for NZ businesses and with the increase in business email compromise, phishing and credential harvesting for the financial sector, FMG wanted a behaviour change campaign that would empower its people to drive real change, while actively reducing FMG’s risks of a cyberattack
In this Masterclass, Nikki Wright will unpack the framework noise that is now casting a shadow over the CSR reporting sector. She will discuss the various frameworks, basic principles of sustainability reporting such as balance, scope and materiality.
Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners - perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.
HMC was the winner of this year’s PR Consultancy of the Year (small to medium). Heather Claycomb started HMC 17 years ago and her business journey took a huge ‘right turn’ in 2019 when she switched her business model to a social enterprise and began donating 100% of profits to charity.
Come along to hear how Accor and other hotels tackled this very problem when they became MIQ isolation facilities in the fight against COVID-19. Accor’s unique approach, the ‘Thanks from Iso’ exhibition which will be showing at the Waikato Museum from September, was designed to help recognize the sacrifice of staff and make the experience real for other Kiwis
In 2019, Emerson’s Brewery faced a rapid decline in sales and there was barely any brand awareness outside their hometown of Dunedin. Mango Communications put forth a bold campaign to garner attention and increase Emerson’s relevance in an authentic way. Hear from Mango Communications on how the Tiny Pub was able to get huge results.
Eruera Keepa, Hīkina Consultants and Jacky James, The Shine Collective will be sharing the details of their award winning entry in the PRINZ Awards ‘Community and Engagement’ category.
This is an interactive workshop based on case studies and analysis in which participants will be invited to share experiences and concerns with other senior practitioners. Learning outcomes will be determined by the topics chosen and participants’ contributions.
This course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections. Practical workshops will be included to develop your skills and learning.
Mutual trust and respect is at the heart of every good client/provider relationship. In this webinar public relations consultant Jacquie Walters talks with one of her business’ foundation clients, Pic’s Peanut Butter owner and founder Pic Picot, about how to build and sustain a good client relationship.
Jacquie and Pic have worked together since 2013. During that time the Pic’s Peanut Butter business has grown exponentially.
Pic will bring his characteristic humour to the discussion which will traverse topics including building trust, fast growth, matching internal and external reputation, difficult conversations and how to have them, and friendship in the client relationship.