PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

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Financial Communications 101

If you think financial communication is too boring for words you should skip this bit. But be warned: you’ll be missing out on one of the most exciting, challenging and influential parts of the professional communications portfolio.

Every organisation has a general responsibility to perform financially and to communicate about that performance to affected stakeholders. Increasingly it falls on communications professionals – not accountants – to manage the process.

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Digital PR 101

As PR practitioners, we now need to go beyond traditional PR and learn how to build a solid Digital PR strategy (beyond just media and organic social) …or risk being left behind. Our audiences are online, savvy and fully in control of who, what and where they get their information from.

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Intercultural Competency

The link between culture and our work as communicators is inseparable.
In our roles, we are responsible for building and maintaining organisational relationships. This can’t be done in an authentic manner without first understanding the values, beliefs, motivations, and communication needs of our increasingly diverse publics.

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The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.

We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.

The Institute was established in 1954, and today has a community of over 1,300 members.

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