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In this world of instant information sharing, and the rise of fake news, a new player is on the scene. Social media bots and trolls are now the next big challenge for communicators – but how do they work and how do we counter them?
Communications: everyone has an opinion, and everyone thinks they’re an expert. It’s a problem accountancy and legal teams in organisations rarely encounter, but for communication professionals it can be a common frustration, and it means that – more than any other professional service – we need to be brilliant at influencing.
Effective public relations and communication strategy supports your organisational outcomes, is feasible and can be resourced. As organisations grow in size, communication often becomes a mix of tactics, with channels full of information that hinders rather than helps. Without a clear strategy, your time and resources are wasted and the value of your work will be missed.
The Workshop recently produced a briefing paper for people in the media on strategies to manage and prevent false information about COVID-19 spreading and taking hold. In support of the wider public relations and media industry, this LIVE webinar is available to everyone free of charge. A huge thanks to The Workshop for their generosity in sharing their knowledge and time.
Increasingly we want pictures and video rather than text and we’re more likely to see our stories peppered with emoji rather than perfectly punctuated prose. So do we still need the written word in today’s visual and virtual worlds? Yes we do – but we need to approach it in a different way.
Change is one of those disruptive elements in a workplace that can cause anxieties, uncertainty and perceived threat – to senior manager and every employee in equal measure. And it is not the magnitude of change that matters – any change that affects how people feel within and about your organisation will require communication that is credible, consistent and responsive. It also requires a special focus on clarity.
The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.
We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.
The Institute was established in 1954, and today has a community of over 1,200 members.