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From the rise of Clubhouse to the growing distrust of Big Tech, social media is undergoing seismic shifts in 2021, changing the landscape and our interactions with others online. This session will guide you through the latest shifts – and flag the changes to come. You’ll cover what’s happening, what’s new and what to watch for as you develop your social media presence and maintain your online relationships.
At this interactive learning lunch we’ll be exploring these questions and more through lively discussion, while swapping stories and coming up with ways to dismantle outdated stereotypes about PR.
This session is a signpost to the future for all things digital – from Deep Fakes to Dark Data, artificial intelligence to the latest steps in virtual reality.
Successful strategic communications often involve getting people to start, stop or change behaviours. This interactive one-day masterclass curates and combines the core principles from behavioural science into simple, practical and evidence-based techniques you can confidently apply on the job.
Influencer marketing has carved out a permanent spot in the marketing mix and continues to command larger chunks of marketing budgets as brands see the need to pivot more into digital channels and harness third party endorsement. This masterclass will help to demystify the influencer industry and outline practical ways to run influencer marketing campaigns to ensure results.
The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.
We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.
The Institute was established in 1954, and today has a community of over 1,300 members.