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Influencer marketing has carved out a permanent spot in the marketing mix and continues to command larger chunks of marketing budgets as brands see the need to pivot more into digital channels and harness third party endorsement. This masterclass will help to demystify the influencer industry and outline practical ways to run influencer marketing campaigns to ensure results.
Come along to this exclusive PRINZ event to hear from key members of the host city’s project team involved in managing the successful, and most recent, 36th America’s Cup. Auckland Unlimited General Manager of Destination, Steve Armitage and Auckland Unlimited Marketing Communications Manager for the America’s Cup, Anika Forsman will discuss their respective roles in managing the multi-faceted event.
Hear from local experts in the events, tourism and hospitality sectors about how they changed their business models overnight, pivoted their marketing and communications approach to reflect this, managed risks and reputation issues while keeping stakeholders engaged – all during a global pandemic.
At this interactive learning lunch we’ll be exploring these questions and more through lively discussion, while swapping stories and coming up with ways to dismantle outdated stereotypes about PR.
Join us for an informative and insightful evening in Auckland with Anna Fifield, editor of the Dominion Post.
The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.
We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.
The Institute was established in 1954, and today has a community of over 1,300 members.