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As PR practitioners, we now need to go beyond traditional PR and learn how to build a solid Digital PR strategy (beyond just media and organic social) …or risk being left behind. Our audiences are online, savvy and fully in control of who, what and where they get their information from.
The Public Relations Institute of New Zealand Te Pūtahi Whakakakau Tūmatanui o Aotearoa (PRINZ) is the industry body for public relations and communication management professionals in Aotearoa.
We enhance the capability and professionalism of public relations practitioners through professional development opportunities and promote public understanding of public relations through advocacy. PRINZ is committed to professional standards and members are bound by the PRINZ Code of Ethics.
The Institute was established in 1954, and today has a community of over 1,200 members.