PRINZ advocates for members on issues of direct relative to the industry. Recent examples include:

It’s time to shift the dial – Advocacy Programme kicks off – June 2026

• PRINZ forms the Advocacy Leadership Group and gets started on the first campaign, Myths and Facts. Click here to read more. 

At times like this, advocacy matters – May 2026

• PRINZ’s response to Government’s announcement on planned public sector cuts. Click here to read.

Who advocates for our profession? – April 2026

• PRINZ elaborates on our pursuit to advocate for the profession. Click here to read. 

Strengthening Council’s Public Communications Capability – January 2026

• Read the letter PRINZ CEO Susanne Martin sent to local Mayors in support of PRINZ memberships for their communications personnel. Click here to read. 

Why your employer should support your PRINZ Membership – November 2025

• A note from PRINZ CEO Susanne Martin on why your employer should support your PRINZ membership. Click here to read. 

Stand down periods for lobbyists – August 2025

• Read the PRINZ Committee’s stance on why New Zealand needs a lobbying stand-down period here. 

Submission on Plain Language Act Repeal submission – May 2025

• Read the submission on behalf of the PRINZ industry body to oppose the Plain Language Act Repeal Bill here.

Plain Language Act Repeal Bill – April 2025

• PRINZ plans to make a submission to oppose the Plain Language Act Repeal Bill. Click here to read more.

Spin doctor narratives response – August 2024

• PRINZ’s response to The Post’s article ‘David Seymour’s new Ministry of red tape hiring a $168k-a-year spin doctor’. Click here to read. 

What is Advocacy?

• A summary of how PRINZ advocates for the profession and our priorities for 2024. Click here to read more. 

Lobbying project update – March 2024

• The Ministry of Justice invited PRINZ to participate as part of the Lobbying Project Team. Click here to read more.

Professional Ethics – PRINZ Chair, Heather Claycomb – October 2023

• PRINZ Board Chair, APR, FPRINZ Heather Claycomb, discusses matching our internal thinking with our outward action. Click here to read more.

IMHO – Thought piece for Institute of Directors, New Zealand – September 2023

• PRINZ CEO, Susanne Martin, discusses the power of PR and communications professionals at the board table for Institute of Directors. Click here to read more.

RNZ Interview on the application of AI – May 2023

• PRINZ Board Chair, APR, FPRINZ Heather Claycomb, discusses the use of generative AI and disclosure on Radio New Zealand. Click here to read more.

Crisis Management – May 2023

• Associate Professor and Former Head of School at Victoria University of Wellington, Daniel Laufer, shares his perspective on important topics related to Crisis Management. Click here to read more.

Public Sector Communications Staff  Commentary – April 2023

• PRINZ Board Chair, APR, FPRINZ Heather Claycomb, shares how evil public sector communicators are multiplying at record rates. Click here to read more.

Commentary on Lobbying Code of Conduct – April 2023

• Associate Professor, Margalit Toledano, discusses the freedom to lobby. Click here to read more.

In any crisis, time is of the essence – February 2023

• PRINZ Fellow and Director of Pendulum Strategies, Julien Leys, shares why effective leadership communications is critical in managing a crisis. Click here to read more.

PRINZ has a space for everyone – November 2022

• PRINZ Fellow, Jackie Curtis, credits trusting relationships as part of the success behind boutique PR firm, Cherry Red Consulting. Click here to read more.

How to manage a rebrand and how not – September 2022

• PRINZ Chair, APR, FPRINZ Heather Claycomb shares PR lessons from One New Zealand rebrand. Click here to read more.