Public Relations Strategy and Evaluation

Online

Our most popular course is back for 2024. If you are enrolled for or considering APR this is the pre-programme course for you. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.

$949.00 – $1,363.00

Advancing Digital Strategies in the Age of AI

Online

This course is designed to equip public relations and communication professionals with the knowledge and skills needed to develop and implement advanced digital strategies in the rapidly evolving landscape of artificial intelligence (AI). Participants will explore the integration of AI technologies in digital communication and online relationship management, customer and stakeholder engagement, content creation and data analysis. Over two mornings, shared practical insights and hands-on experience will help professionals get to grips with AI and advance their digital strategies with confidence.

Get Tickets $632.00 – $910.00 9 tickets left

Communications and Governance

Online

Led by professional director and PRINZ Fellow Tracey Bridges, this short course answers all your questions about how to work well with Boards, and – for those who are interested – how to move into a governance career. It will touch on key aspects of Governance practice. It will comprise a presentation and plenty of time for questions, answers and discussion.

Get Tickets $317.00 – $455.00 10 tickets left

Developing Persuasive Presentations

Online

A great presentation or pitch can sell an idea, seal a deal, and secure the support of key stakeholders. This workshop will empower you to create presentations that command attention and invite audience buy-in. Utilising storytelling techniques and a proven planning framework, this course provides the tools to ensure your next presentation stands out from the crowd.

Get Tickets $635.00 – $910.00 14 tickets left

Hope, Resignation or Relief – A High-Profile Panel Discussion on the best ways forward for NZ’s Fourth Estate (Hybrid Event)

Room C, EMA, Building/145 Khyber Pass Road, Grafton, Auckland 1023

Our media landscape here in Aotearoa is undergoing a profound transformation. With the rise of digital platforms and the global exchange of information disrupting local media outlets and threatening the fabric of journalistic practices, this panel discussion will seek to explore the depths of these challenges, but more importantly actively explore solutions for New Zealand’s Fourth Estate.

Get Tickets Free – $40.25

Public Relations Strategy & Evaluation

Online

In case you missed the last one, our most popular course is back! Just in time for APR commencement. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.

Get Tickets $949.00 – $1,363.00 8 tickets left

Strategy & Problem Solving Master Class

Online

Communications strategy specialist Tracey Bridges takes practitioners beyond the strategy template and into the problem solving techniques that lie behind it.
Participants will have the opportunity to explore different problem solving methods and how they work in the context of communications strategies, and test them on live problems.

Get Tickets $635.00 – $910.00 14 tickets left

Working Well with Local Media – Tauranga PRINZ Panel Event

Ground Level/247 Cameron Road, Tauranga 3140

You're invited to our panel event 'Working Well with the Local Media', tailored specifically for PR and communications professionals based in Tauranga.

In the dynamic world of PR and communications, establishing successful relationships with journalists and broadcasters is essential. That's why we've assembled a panel of journalists who lead the local news in Tauranga. Panelists include Bay of Plenty 1News reporter Sam Kelway, editor of Uno Magazine Hayley Barnett, and Local Democracy Reporter for The Sun Alisha Evans. They'll provide insights and shed light on what effective news media relations look like in your region.

Get Tickets $23.00 – $36.80 30 tickets left

Fellows and Life Member’s Dinner

374 Karangahape Road, Auckland CBD, Auckland 1010

Prior to the Comms & PR Conference and the PRINZ Awards Gala Dinner we will be holding the annual F&LM Dinner in Auckland This is a Fellows and Life Member's exclusive event and a fabulous way to join your peers and catch up on news and events for the year in a private dining room set aside for this event.

Get Tickets $97.75 11 tickets left

2024 PRINZ Awards Gala Dinner

Grand Millenium Hotel 71 Mayoral Drive, Cnr Vincent Street,, Auckland, New Zealand

Join the celebration of the annual PRINZ Awards the Grand Millennium in Auckland. This prestigious event will celebrate the achievements and excellence of our members in the field of public relations and communications. The awards gala dinner will be held on Wednesday, 29 May 2024 at the Grand Millennium.

Effective PR Research, Measurement & Evaluation

Online

Does your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts?
This course is for you, if you – are unsure about where to start and how to research, need more confidence to measure efficiently across the various communication channels and activities, need support with linking and interpreting the data, want to improve your current evaluation and reporting practices, and/or simply need to update your knowledge about latest global standards.

Get Tickets $635.00 – $910.00 10 tickets left

Leveraging GA4 for PR Success: Crafting Custom PR Dashboards with Looker Studio

Online

This 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients, justify budgets, or simply tell the story of your brand’s PR journey more effectively, this session will provide you with the skills and tools you need.

Get Tickets $317.00 – $455.00 8 tickets left