Communications: everyone has an opinion, and everyone thinks they’re an expert. It’s a problem accountancy and legal teams in organisations rarely encounter, but for communication professionals it can be a common frustration, and it means that – more than any other professional service – we need to be brilliant at influencing.
In the Isentia Conversations webinar this month we are talking about disruption in the finance sector, with apps and social media platforms shifting the balance of power.
The link between culture and our work as communicators is inseparable.
In our roles, we are responsible for building and maintaining organisational relationships. This can’t be done in an authentic manner without first understanding the values, beliefs, motivations, and communication needs of our increasingly diverse publics.
In the aftermath of 2020, organisations of all types are looking for a new direction as they navigate through continued uncertainty and unpredictability. The best starting point is a clear strategy that leads the way.
