25th March 2025 @ 7:30am - 9:30am
Overview
In the current market, client relationships are becoming more challenging to retain with more competition around and tighter budgets. Building trust and refining your sales skills is imperative to ensure you are still representing your organisation’s value and differentiation from other firms. In this member-exclusive breakfast event, you’ll connect with fellow industry leaders, assess the sales cycle and how to effectively manage your client relationships, all before 9am!
Session overview
- Welcome & introductions (7:30 AM)
- Why clients choose us – The Trust Equation and how we measure up
- Sales cycle review – What’s working, what needs improvement, and lead generation strategies
- Customer buying cycle – How to work with people at different stages
- Customer strategy – Managing leads and existing relationships
- Q&A (8:50 AM)
Your presenter is..
Martin Wright
Martin Wright has developed, delivered and evaluated learning and development programmes for category-leading organisations in 33 countries spread over five continents. His broad sector experience includes telecoms, oil and gas, financial services, technology, government, medical devices, retail, construction and academia.
He is a veteran of both in-house and consultancy roles, and is skilled in training strategy, programme management and team leadership. Topics include behaviour-based selling, negotiation skills, IT rollouts, management and leadership development. Martin has expertise in organisational development, change management, employee engagement, graduate recruitment, vocational skills development, work-based learning, e-learning and talent management.
Martin’s approach can be described as both hands-on and practical – using a combination of evidence-based methods and applicability-focused insights to ensure a positive change in performance. He is an advocate of developing managers as coaches and trainers, having helped many learn to lead by example to achieve personal, team and organisational success.
Martin is an associate for various leading NZ and UK training providers and provides consultancy for international marketing firm Hart Communications.
Martin holds a Master of Science degree in Information Management from Lancaster University (UK) and a post-graduate certificate in management from Melbourne University (Australia). Martin is a dual UK-New Zealand national and resides in Auckland, New Zealand.
