PUBLIC RELATIONS INSTITUTE
OF NEW ZEALAND

Te Pūtahi Whakakakau Tūmatanui o Aotearoa

PRINZ Awards Categories

Prinz

PRINZ Awards Categories

Corporate and Business Public Relations

This award is for projects or programmes undertaken on behalf of a corporate client that works to enhance its reputation with some or all stakeholders. Measurement of success will be closely related to achieving both business and programme/project objectives.

Consumer or Customer Relations

This award recognises public relations campaigns or ongoing activities that build or strengthen consumers or customers’ connections with a brand, product or service. Your entry may illustrate how consumers or customers are meaningfully engaged to help meet both business, campaign, and communications objectives.

Community Relations and Engagement

This award recognises projects or programmes that improve or establish mutually beneficial relationships with communities in which the organisation operates. It may demonstrate an organisation’s commitment and determination to fulfil its social responsibilities.

Financial Communications and Investor Relations

This award is for campaigns or programmes that aim to build trustworthy relationships with investors, stakeholders and financial community at large. It may involve providing data and sensitive information pertaining to the organisation’s financial performance.

Government Relations and Public Affairs

This award showcases campaigns or programmes designed to influence or inform public policy and political affairs. Your entry may include tactics on how your organisation/client effectively approached core matters and interacted with government, legislators and interest groups.

Internal Communications

This award is for a programme targeted at employee stakeholders that may, for example, support change, management initiatives, organisational goals, or internal culture. While other audiences may be involved, the primary focus must be on internal stakeholders.

Issues, Crisis or Reputation Management

This award highlights projects that utilise effective communication in situations where issues, crisis or reputation need to be proactively managed. Your entry may shine a light on how your organisation/client devises well-rounded strategies to respond to pressing challenges and recover reputation.

Marketing Communication

This award celebrates insightful and comprehensive projects that have successfully promoted a cause, product, brand or service. It may incorporate a range of internal or external activities, channels and strategies to influence perceptions and drive behaviours.

Experiential and Activation

This award recognises experiential and activation work that is either the centre of a campaign or in support of a wider public relations project. Your work may have an internal or external focus that features in-person or virtual participatory activities to deliver phenomenal results. 

Best Use of Media Relations

This award showcases projects, events or ongoing programmes that meet business objectives through the creative use of media relations. It may demonstrate your adaptability to convey authentic and powerful messages in the evolving media landscape.

Best Use of Digital and Social Media

This award is for campaigns or projects that cleverly engage with the target audiences using social media platforms or other digital tools. Your entry may entail your approach to capture imagination and attract favourable attention.

Best Influencer Campaign

This award is for campaigns that collaborate with influencers or relevant personnel to motivate behavioural change and achieve campaign objectives. It may demonstrate strong brand alignment and purposeful activities to achieve results that are beyond social media interactions.

Most Innovative Campaign

This award spotlights campaigns that apply groundbreaking methods and showcase exceptional originality. This may be illustrated through the choice of channels or/and approach. 

PR Consultancy of the Year – Small to Medium (one to seven staff)

This award celebrates professionalism, agency culture, commercial success, as well as impact and innovation. 

PR Consultancy of the Year – Medium to Large (more than seven staff)

This award celebrates professionalism, agency culture, commercial success, as well as impact and innovation. 

PR In-house Team of the Year

This award honours professionalism, organisational and team culture, the contribution of the team’s work to the organisation’s overall success, as well as impact and innovation.

Sally Logan-Milne Young Practitioner of the Year

This award is to recognise outstanding young practitioners (30 years of age or under as of 31 December 2020) who are committed to the profession and have demonstrated the value of public relations in their careers.

Paul Dryden Tertiary Award

This award is to recognise talented tertiary students who are not afraid to share their work with the industry and stand out from the crowd.