This course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections.
4 Sessions: Storytelling + News Writing + Writing for the Web + Speechwriting
Shifts and subtleties in the way we interact with the written word challenge traditional approaches. Weekly professional development sessions will run throughout November, each one designed to build your confidence as a writer, help you find the right words to engage your communities and tell stories that transform.
The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences. Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of DIGITAL PR.
BACK BY POPULAR DEMAND! The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift, guiding their organisations through the upheaval and navigating the tumultuous chang