This one-day workshop balances both the theory and practice involved in identifying and managing issues and crisis situations. The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.
Taking that first step from student to practitioner can feel pretty scary.
Join us on the 09th of August for a FREE evening of tips, advice, and insights from established young public relations professionals.
In a decade of fake news, short attention spans and decreasing budgets, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand?
With cyber security breaches a $40m issue for NZ businesses and with the increase in business email compromise, phishing and credential harvesting for the financial sector, FMG wanted a behaviour change campaign that would empower its people to drive real change, while actively reducing FMG’s risks of a cyberattack
This course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections.
In this Masterclass, Nikki Wright will unpack the framework noise that is now casting a shadow over the CSR reporting sector. She will discuss the various frameworks, basic principles of sustainability reporting such as balance, scope and materiality.
Extraordinary times call for extraordinary leadership but what does that look like in today’s world?
If you think financial communication is too boring for words you should skip this bit. But be warned: you’ll be missing out on one of the most exciting, challenging and influential parts of the professional communications portfolio.
Every organisation has a general responsibility to perform financially and to communicate about that performance to affected stakeholders. Increasingly it falls on communications professionals – not accountants – to manage the process.
Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners - perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.
HMC was the winner of this year’s PR Consultancy of the Year (small to medium). Heather Claycomb started HMC 17 years ago and her business journey took a huge ‘right turn’ in 2019 when she switched her business model to a social enterprise and began donating 100% of profits to charity.
If you have ever wondered how you were going to create an event that delivered your objectives with flair, on time, on budget and with minimal stress, this one day of action-packed training is for you.
Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy.