Our most popular course is back for 2024. If you are enrolled for or considering APR this is the pre-programme course for you. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.

This course is designed to equip public relations and communication professionals with the knowledge and skills needed to develop and implement advanced digital strategies in the rapidly evolving landscape of artificial intelligence (AI). Participants will explore the integration of AI technologies in digital communication and online relationship management, customer and stakeholder engagement, content creation and data analysis. Over two mornings, shared practical insights and hands-on experience will help professionals get to grips with AI and advance their digital strategies with confidence.