Are you a seasoned PR professional or an emerging leader looking to expand your industry horizons?

We are excited to bring this fresh, informal networking initiative back for a second time in 2026. It is designed to spark meaningful conversations and build lasting connections across our diverse membership. We initially launched this programme in Auckland and now we are piloting the programme in Wellington and Christchurch as well.

As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches, you’ll learn how to determine public relations and communication outcomes, set measurable objectives, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies, using data-driven metrics to enhance future planning and crisis management, deepening your understanding and vital for any practitioner looking to excel.