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Sep 21

PRINZ Awards Gold Winner – ‘Stamping out COVID with a digital handshake’

September 21, 2021 @ 12:00 pm - 1:00 pm

Virtual Event Virtual Event
Free – $25.00

21 September 2021 @ 12:00 pm - 1:00 pm

CPD credits: 2


Eruera Keepa, Hīkina Consultants and Jacky James, The Shine Collective will be sharing the details of their award-winning entry in the PRINZ Awards ‘Community and Engagement’ category.

New Zealand’s ongoing success at combatting COVID-19 – and ultimately saving lives – relies on identifying and isolating close contacts quickly and efficiently. While mainstream use of the NZ COVID Tracer app has gradually increased, there are disparities amongst vulnerable communities, including Māori. As part of the initial mahi to fill the gaps and develop a more equitable solution, Te Arawa COVID-19 Response Hub partnered with the Ministry of Health to trial a contact tracing card in Ngongotahā, Rotorua. The deadline was short and the list of challenges long…

Your presenters are…

Eruera Keepa – Hīkina Consultancy 

Te Arawa | Ngāti Maniapoto | Ngāti Rārua

Māori Communications Specialist and Cultural Consultant

With an extensive background in communications, and an innate ability to interweave a Māori worldview, Eruera Keepa has forged a reputation as a trusted advisor for government agencies and private organisations.

An advocate for mutually beneficial solutions

Guided by tikanga and Te Ao Māori, Eruera is well-known for bringing a high level of integrity and agility to his work. His focus is always on finding successful and mana-enhancing outcomes for everyone.

Through a combination of cultural knowledge and diverse experience, he’s able to facilitate meaningful conversations between Māori and non-Māori. That’s underpinned by a varied and tactical communications skill set, which he uses to help organisations authentically engage and communicate with Māori communities.

Recent work and achievements

At the start of 2020, Eruera launched Hīkina Consultancy. Since then, he has worked with numerous government agencies as a strategic conduit between Te Ao Māori and mainstream Aotearoa. His recent work with Clemenger Group was instrumental in the creation of COVID vaccination TVC ads for Māori viewers.

In May 2021, Eruera won Gold in the Community Relations & Engagement category at the Public Relations Institute of New Zealand (PRINZ) awards. He was awarded for his work trialling the Bluetooth contact tracing card in Ngongotahā, Rotorua, in November 2020 – and at the heart of this was iwi engagement.

Eruera is deeply passionate about his culture and providing equitable opportunities and access for Māori. Alongside his strategic work, he facilitates workshops that enable people and organisations to create Te Tiriti-led partnerships and provides strategic advice on the appropriate steps to better honour Te Tiriti principles.

Currently, he is the Mātauranga Māori advisor for APEC NZ 2021, which New Zealand is hosting virtually.

Outside of work

Eruera’s interests include exercise, rugby league, kapa haka and facilitating iwi-led kaupapa.

Jacky James-  Founder of The Shine Collective

Jacky is the founder of The Shine Collective. She’s a senior communications practitioner with more than 20 years’ experience working for many of Aotearoa’s top organisations, both in an in-house and consultancy capacity. Her impressive resumé includes working with government agencies, as well as private and publicly listed organisations.

She has a broad view of the communications landscape with extensive experience in strategic planning, community engagement, internal communication, media liaison and issues management, as well as events management.

After internal roles within the NZ Police and Scion (a New Zealand Crown Research Institute), coupled with wide consultancy experience in the dairy, education and sports sectors, Jacky established Shine PR (re-branded to The Shine Collective in 2018) in Rotorua in 2012. She had a determination to grow a business that put people firmly at its core, creating a vibrant and healthy place to work and where clients are celebrated.

Under her leadership, Shine has gone from strength to strength, now employing eight staff and receiving awards at the 2016, 2017 and 2021 PRINZ Awards.

Passionate about the Bay of Plenty, Jacky has resided in Rotorua since 2005 and enjoys making the most of the forest trails and lakes, spending time with her family, yoga and weaving some magic in the kitchen.


September 21, 2021
12:00 pm - 1:00 pm
Free – $25.00




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