Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners - perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.

HMC was the winner of this year’s PR Consultancy of the Year (small to medium). Heather Claycomb started HMC 17 years ago and her business journey took a huge ‘right turn’ in 2019 when she switched her business model to a social enterprise and began donating 100% of profits to charity.

In 2019, Emerson’s Brewery faced a rapid decline in sales and there was barely any brand awareness outside their hometown of Dunedin. Mango Communications put forth a bold campaign to garner attention and increase Emerson’s relevance in an authentic way. Hear from Mango Communications on how the Tiny Pub was able to get huge results.

Eruera Keepa, Hīkina Consultants and Jacky James, The Shine Collective will be sharing the details of their award winning entry in the PRINZ Awards ‘Community and Engagement’ category.

Mutual trust and respect is at the heart of every good client/provider relationship. In this webinar public relations consultant Jacquie Walters talks with one of her business’ foundation clients, Pic’s Peanut Butter owner and founder Pic Picot, about how to build and sustain a good client relationship.
Jacquie and Pic have worked together since 2013. During that time the Pic’s Peanut Butter business has grown exponentially.

Pic will bring his characteristic humour to the discussion which will traverse topics including building trust, fast growth, matching internal and external reputation, difficult conversations and how to have them, and friendship in the client relationship.

You can reduce the damage it does to your organisation’s reputation and the harm visited on the most affected individuals if you can plan, manage and deliver the bad news with integrity consideration and respect. This webinar won’t make trouble go away, but it will provide you with ideas and tools to prepare for delivering bad news.

The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences. Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of DIGITAL PR.