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Oct 13

Difficult conversations and how to handle them – Webinar

October 13, 2021 @ 12:30 pm - 1:30 pm

Virtual Event Virtual Event
Free – $20.00
difficult conversations

13 October 2021 @ 12:30 pm - 1:30 pm

CPD credits: 4


I have bad news, is now a good time to talk?

Trouble comes to organisations in many guises: redundancies, product recalls, fraud, workplace accidents, legal action, natural disasters, poor results, regulatory breaches and failures of every form. And no one enjoys being the bearer of bad news.

You can reduce the damage it does to your organisation’s reputation and the harm visited on the most affected individuals if you can plan, manage and deliver the bad news with integrity consideration and respect.

This webinar won’t make trouble go away, but it will provide you with ideas and tools to prepare for delivering bad news. And it will help you manage the delivery in a way that allows people to keep their dignity, protects your organisation’s reputation with key stakeholders and allows you to look squarely at yourself in the mirror afterwards.

You will get practical suggestions for:

  • Initiating, conducting and concluding difficult conversations.
  • Preparing yourself mentally for the task
  • Protecting corporate reputation from foreseeable threats

Your presenters are…

Allan Botica, Founder, Botica Butler Raudon Partners

Allan is regarded as one of New Zealand’s most experienced and influential public relations consultants. He founded the company in 1987 as a consultancy specialising in dealing with complex communications challenges . He is an experienced media trainer and is in demand as a lecturer, presenter and conference chair. He is a member of the International Communcation Association, has served as Chairman of the New Zealand chapter of the International Association of Business Communicators and holds a D.Phil (Oxon).

difficult conversations

Fred Russo, Executive Director, Botica Butler Raudon Partners

Fred Russo is an Executive Director at Botica Butler Raudon Partners and has spent the past 15 years working with Fortune 500 companies, IT businesses and local start-ups. He has led PR programmes for technology giants Intel, Samsung, LG, and Symantec. Fred also drives the company’s social campaigns and brand activations. Fred, who hails from the United States of America, moved to New Zealand from South East Asia in 2006. He holds a Bachelor of Science in Public Relations and minor degrees in sociology and criminal justice from Northern Arizona University. A one-time international athlete, Fred is a former NCAA springboard diver and circus manager. Fred was elected to Chair of the PRINZ Northern Committee in 2017, is a PRINZ Board member, and holds an APR qualification.

difficult conversations

This online event is brought to you by the PRINZ Northern Division.


October 13, 2021
12:30 pm - 1:30 pm
Free – $20.00




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