This highly popular session opens the digital toolbox for those who have little or no experience of life online, demystifying social media and exploring its potential. It may be that until now you have experimented with social media for personal use but now need to see how it works within your professional sphere.
This session – digital of course – takes you through the latest technologies, how to use them effectively to develop and implement a digital strategy that meets your organisational outcomes and builds the relationships necessary to maintain your licence to operate.
In a decade of fake news, short attention spans and decreasing budgets, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand?
In this Masterclass, Nikki Wright will unpack the framework noise that is now casting a shadow over the CSR reporting sector. She will discuss the various frameworks, basic principles of sustainability reporting such as balance, scope and materiality.
Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners - perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.