In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content. Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.
As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.
Unleash your creativity and learn how to use empathy as a superpower. At this online workshop from industry experts, you’ll harness new ways to craft compelling stories and connect with a wider range of people. This course is for all communications professionals – at any stage of their career – who want to learn how to gather deep audience insights and use them to positively influence and persuade leaders, build common ground and develop more effective communications strategies.
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through this seismic shift, guiding their organisations through the upheaval and navigating the tumultuous change.
Our in-person workshops are officially back in full swing! This workshop balances both the theory and practice involved in identifying and managing issues and crisis situations. The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.
New to public relations and ready to build your future career? Then this course is for you. Specially designed for new or recent entrants, the four online sessions cover the fundamentals, the expectations, the tools, the settings – and, most important of all – the ethics of practice. We also look to the future to help you stay informed (and able to dazzle your colleagues with insights when you get back to the office).