In the aftermath of 2020, organisations of all types are looking for a new direction as they navigate through continued uncertainty and unpredictability. The best starting point is a clear strategy that leads the way.

From the rise of Clubhouse to the growing distrust of Big Tech, social media is undergoing seismic shifts in 2021, changing the landscape and our interactions with others online. This session will guide you through the latest shifts – and flag the changes to come. You’ll cover what’s happening, what’s new and what to watch for as you develop your social media presence and maintain your online relationships.

This practical workshop will give you a better understanding of some of the key sustainability issues and what they mean for business. It will help you with strategy, messaging, sustainability in the media, and will share some best practice examples.

Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy.

Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners - perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.

This session – digital of course – takes you through the latest technologies, how to use them effectively to develop and implement a digital strategy that meets your organisational outcomes and builds the relationships necessary to maintain your licence to operate.