In a decade of fake news, short attention spans and decreasing budgets, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand?
Extraordinary times call for extraordinary leadership but what does that look like in today’s world?
Measurement and evaluation are core components of professional public relations practice, yet it remains a challenge for most practitioners - perhaps due to lack of time, budget or knowledge of current models and tools. This session provides you with everything you need to know about applying measurement and evaluation in context to your specific requirements. Basically, it helps you get savvy about demonstrating the value of your public relations activity.
Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy.
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good. Internal communicators have been the ‘first responders’ through the seismic shift, guiding their organisations through the upheaval and navigating the tumultuous change