Increasingly we want pictures and video rather than text and we’re more likely to see our stories peppered with emoji rather than perfectly punctuated prose. So do we still need the written word in today’s visual and virtual worlds? Yes we do – but we need to approach it in a different way.
Communications: everyone has an opinion, and everyone thinks they’re an expert. It’s a problem accountancy and legal teams in organisations rarely encounter, but for communication professionals it can be a common frustration, and it means that – more than any other professional service – we need to be brilliant at influencing.
Having intercultural competency is a much-needed skill that enables us to be better equipped at communicating more mindfully in our diverse public relations contexts. How do we do this without making stereotypical assumptions based on our own worldviews, which risk the relationships and reputations of the organisations we represent?
Effective public relations and communication strategy supports your organisational outcomes, is feasible and can be resourced. As organisations grow in size, communication often becomes a mix of tactics, with channels full of information that hinders rather than helps. Without a clear strategy, your time and resources are wasted and the value of your work will be missed.
One of the greatest challenges faced by public relations and communications professionals is moving from tactician to leader, demonstrating the strategic value of our work at the highest level. This practical and interactive session is designed to develop your leadership skills, providing an opportunity for reflection and discovery that will help build your personal leadership capability.
