New to public relations and ready to build your future career? Then this course is for you.

Specially designed for new or recent entrants, the four online sessions cover the fundamentals, the expectations, the tools, the settings – and, most important of all – the ethics of practice. We also look to the future to help you stay informed (and able to dazzle your colleagues with insights when you get back to the office). Please note that all prices are inclusive of GST

We will be kicking off our first ever hybrid event with Isentia’s latest research paper on the perceptions of PR and Communications in Aotearoa and Australia, followed by an expert panel discussion.
Looking at narratives across traditional and social media, we will be taking a closer look at the impact current perceptions might have on the future of the PR industry.

Join us for an insightful session where we demystify Google Analytics 4, empowering PR and Communications professionals to harness its full potential for data-driven success.

You’re invited to our panel event ‘Working well with the media’, tailored specifically for PR and communications professionals based in Taranaki. In the dynamic world of PR and communications, establishing successful relationships with journalists and broadcasters is essential. That’s why we’ve assembled a panel of media professionals who lead the news in Taranaki. They’ll provide insights and shed light on what effective news media relations look like in your region.

Our breakfast networking events are back for 2024! Come along for a coffee (and breakfast if you wish) on March 7 at Joe’s Garage, in the heart of Hamilton’s CBD. Catch up with colleagues working in the public relations, communications, marketing, and associated industries

Belatedly back for 2024, First Thursdays are a chance for Auckland PRs to catch up in an informal setting, make or renew acquaintances and swap tales from the trenches. There’ll always be a couple of Northern Committee members around, so they’re also a good opportunity to share your thoughts on how we can continue to engage the PR community here in Tāmaki Makaurau.

We are delighted to have the incredible Kirsty Von Minden share a virtual presentation on mental health & resilience, the science of stress in the context of 21st century living, the pandemic and the current climate of constant change and uncertainty.

Kirsty will investigate where stress comes from and what’s happening when we are in the stress response, and how stress is wearing down our health, energy and performance. In this workshop we will explore why stress itself is not the problem and what we can instead shift our focus to, to rewire our own brains for calm and resilience. All with a self-led wellbeing practice that only takes a few minutes a day.

Step into the future of Public Relations with our exclusive speaker event led by artificial intelligence expert Justin Flitter. This event and networking opportunity is designed to unravel the complexities of AI technology and how you can use it within a PR context. Embrace the opportunity to explore how AI is not just reshaping the PR landscape but is set to revolutionise our profession.

Since Covid the topic of employee engagement has been high on the agenda for many organisations and for many different reasons. And as we continue into what could be a difficult year for many workplaces, keeping employees engaged will be more important than ever.

It’s a classic case of same time, same place for April’s First Thursday Auckland PR gathering. From the sense of jeopardy that hangs over our broadcast news media, to the rise of AI via the disparate communication styles of the Coalition Government, there’s plenty of opportunity to talk shop – or you may just want to swap Fred Again stories. Either way, head over to HP on Thursday to join members of the PRINZ Northern Committee and your peers from across the industry for an informal gathering. We look forward to seeing you there.

Understand how to best perform in broadcast media – a practical TV/Radio course to help you better appreciate what is required to make your clients shine in the media. Facilitated by media veteran Mary Lambie and held at TVNZ studios. This is a course for people who:
• Are a spokesperson for their organisation
• Involved in media training their clients or colleagues
• Want better media coverage and outcomes for their clients

Our most popular course is back for 2024. If you are enrolled for or considering APR this is the pre-programme course for you. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.