In case you missed it, 2023 was a blockbuster year for artificial intelligence and, with OpenAI's groundbreaking release of custom GPTs - just before the company’s own reputational meltdown - 2024 is shaping up to be even more challenging. For public relations and communication professionals, AI presents us with technological marvels on the one hand and ethical minefields on the other. We're the reputation lifeguards in this wild AI ocean, helping our organisations navigate safely through these uncharted waters - and you need to know what that entails. Please note ticket prices are inclusive of GST.

NIWA’s use of communications to tell the scientific story of the Hunga Tonga–Hunga Haʻapai volcanic eruption in 2022 won its communications team the Supreme Award at the PRINZ Awards 2023. At the Awards last May, head judges said the NIWA campaign was well-researched, conceived and executed within a very short timeframe and while managing multiple agencies. The campaign also won the Best Use of Media Relations award.

The PRINZ Central Committee is excited to host a friendly in-person networking event at the Dirty Little Secret rooftop bar from 5pm on Thursday 15 February.
This is a fantastic opportunity to ease back into the world of work and PR, widen your professional network, and enjoy the beautiful summer weather while it’s here!

Calling all Tauranga Comms professionals — join us for an evening of networking over a beverage and nibbles! This will be an amazing opportunity to get together to widen your professional network in Tauranga, discuss upcoming trends, predictions, and any opportunities coming up.

Calling all Rotorua Comms professionals — join us for an evening of networking over a beverage and nibbles! This will be an amazing opportunity to get together to widen your professional network in Rotorua, discuss upcoming trends, predictions, and any opportunities coming up.

We will be kicking off our first ever hybrid event with Isentia’s latest research paper on the perceptions of PR and Communications in Aotearoa and Australia, followed by an expert panel discussion.
Looking at narratives across traditional and social media, we will be taking a closer look at the impact current perceptions might have on the future of the PR industry.

Join us for an insightful session where we demystify Google Analytics 4, empowering PR and Communications professionals to harness its full potential for data-driven success.

You’re invited to our panel event ‘Working well with the media’, tailored specifically for PR and communications professionals based in Taranaki. In the dynamic world of PR and communications, establishing successful relationships with journalists and broadcasters is essential. That’s why we’ve assembled a panel of media professionals who lead the news in Taranaki. They’ll provide insights and shed light on what effective news media relations look like in your region.