Join us for an insightful session where we demystify Google Analytics 4, empowering PR and Communications professionals to harness its full potential for data-driven success.
In this 2-hour online workshop we will dive into the fundamentals of Google Analytics 4 (GA4) with a focus on maximising its utility for PR and Communications professionals.
We’ll explore the major differences in functionality and redesigned interface, learn how to track campaigns effectively to gather insightful data for impactful PR reporting, and set up custom dashboards using the Looker Studio to visualise data that matters.
- An overview of GA4 and its benefits for PR and Communications professionals
- How to check your client’s set up
- Navigating the user interface and understanding key reports
- Tracking and measuring website traffic, user behaviour and conversions
- Setting up a custom Looker Studio dashboard
Hariet Waffenschmidt is an experienced digital marketer with over 15 years’ experience in the performance marketing space working with public, private and not for profit organisations both nationally and internationally, annually managing a seven-figure media spend.
Before starting her consultancy Digital Blueprint in 2019, she worked as in-house digital marketer at the University of Waikato for over a decade where she was instrumental at bringing the digital marketing function in-house.
Beyond her consultancy, she is the digital partner of award-winning PR agency HMC and a mentor with the Regional Business Network.