Step into the future of Public Relations with our exclusive speaker event led by artificial intelligence expert Justin Flitter. This event and networking opportunity is designed to unravel the complexities of AI technology and how you can use it within a PR context. Embrace the opportunity to explore how AI is not just reshaping the PR landscape but is set to revolutionise our profession.

Since Covid the topic of employee engagement has been high on the agenda for many organisations and for many different reasons. And as we continue into what could be a difficult year for many workplaces, keeping employees engaged will be more important than ever.

It’s a classic case of same time, same place for April’s First Thursday Auckland PR gathering. From the sense of jeopardy that hangs over our broadcast news media, to the rise of AI via the disparate communication styles of the Coalition Government, there’s plenty of opportunity to talk shop – or you may just want to swap Fred Again stories. Either way, head over to HP on Thursday to join members of the PRINZ Northern Committee and your peers from across the industry for an informal gathering. We look forward to seeing you there.

Understand how to best perform in broadcast media – a practical TV/Radio course to help you better appreciate what is required to make your clients shine in the media. Facilitated by media veteran Mary Lambie and held at TVNZ studios. This is a course for people who:
• Are a spokesperson for their organisation
• Involved in media training their clients or colleagues
• Want better media coverage and outcomes for their clients

Our most popular course is back for 2024. If you are enrolled for or considering APR this is the pre-programme course for you. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.

This course is designed to equip public relations and communication professionals with the knowledge and skills needed to develop and implement advanced digital strategies in the rapidly evolving landscape of artificial intelligence (AI). Participants will explore the integration of AI technologies in digital communication and online relationship management, customer and stakeholder engagement, content creation and data analysis. Over two mornings, shared practical insights and hands-on experience will help professionals get to grips with AI and advance their digital strategies with confidence.

Please come join members of the PRINZ Northern Committee and your peers from across Auckland’s PR industry for a social drink and chat. This time, we’ll even have a little sign up so you know which table’s we’re at (if you’re struggling to pick us as the smartest / best-dressed!)

Led by professional director and PRINZ Fellow Tracey Bridges, this short course answers all your questions about how to work well with Boards, and – for those who are interested – how to move into a governance career. It will touch on key aspects of Governance practice. It will comprise a presentation and plenty of time for questions, answers and discussion.

A great presentation or pitch can sell an idea, seal a deal, and secure the support of key stakeholders. This workshop will empower you to create presentations that command attention and invite audience buy-in. Utilising storytelling techniques and a proven planning framework, this course provides the tools to ensure your next presentation stands out from the crowd.

Our media landscape here in Aotearoa is undergoing a profound transformation. With the rise of digital platforms and the global exchange of information disrupting local media outlets and threatening the fabric of journalistic practices, this panel discussion will seek to explore the depths of these challenges, but more importantly actively explore solutions for New Zealand’s Fourth Estate.

In case you missed the last one, our most popular course is back! Just in time for APR commencement. As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.

Feeling like your resilience is taking a hit in the current climate? Then come give yourself a boost by joining PRINZ and IABC for an evening of social resilience, a known way to increase your wellbeing in times of uncertainty.