Writing. It’s a fundamental skill for public relations and communication practitioners – but is the writing on the wall for the written word? In today’s world, where artificial intelligence can produce the content we read in a heartbeat, is your writing good enough to stand up to the robots?

Over four online sessions, you will learn how to develop a clear strategy, tied to business outcomes that delivers results. You will be encouraged to develop strategies for your organisation with practical components designed to help you formulate effective communication plans.

The world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online, over and above just traditional media.

As a public relations professional you add immense value to organisations, communities and causes. The question though is, how do you demonstrate this value in measurable terms and in a time overwhelmed by issues of trust, transparency and shifting media landscapes? If you are not certain about the answer, you are not alone.

This one-day workshop balances both the theory and practice involved in identifying and managing issues and crisis situations.

Specially designed for new or recent entrants, the four online sessions cover the fundamentals, the expectations, the tools, the settings – and, most important of all – the ethics of practice. We also look to the future to help you stay informed (and able to dazzle your colleagues with insights when you get back to the office).

The world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust.

Are you looking to move closer to your organisation’s leadership team? Then join us for our professional development series on public relations strategy and evaluation.

Are you looking to move closer to your organisation’s leadership team? Then join us for our professional development series on public relations strategy and evaluation.

Are you looking to move closer to your organisation’s leadership team? Then join us for our professional development series on public relations strategy and evaluation.

The widespread availability of generative AI models such as GPT-4 presents significant ethical challenges for public relations and communication professionals. This session addresses the challenges and looks at how we can steer an ethical course in turbulent times - and make sure our organisations don’t get lost along the way.