Pead launches standalone creative agency after client demand
After 25 years of building brands and protecting reputations, Pead is launching a standalone creative agency, All Eyes, designed specifically for how brands need to earn attention today.
The agency is launching with two foundation clients, Lodestone Energy and Best Foods, alongside a number of other businesses.
Sarah Munnik, Partner at Pead is leading the new agency and says All Eyes brings together everything you expect from a creative agency and adds Pead’s earned attention muscle meaning clients get work that turns heads and translates into business success.
“Pead has supported clients on creative work for years and they’ve come back to us time and time again because we deliver results, irrespective of the size of the brief. Now we’ve launched All Eyes to scale that offering and refine it further.
“The new agency removes the barriers and layers clients often experience with traditional advertising models, by bringing together a team of specialised and experienced contractors based on the brief and problem the client needs to solve.
“Our network of experienced specialists means that regardless of the size of the brief we’re able to move quickly and efficiently, something many companies have told us they are looking for in their agency partners. It means clients pay for the work, not layers of a big team,” says Munnik.
All Eyes launches with a core team of four full team staff and a network of more than 20 partners, all lead creatively by Genevieve Chunn, creative director.
Founder and Executive Chair of Pead, Deborah Pead, says, “It’s always been a hallmark of Pead to take a bold creative approach to brand-building PR, work designed to earn attention first, not just buy it. All Eyes is the natural evolution of that thinking and it’s rewarding to see that approach scaled under the next generation of partners growing the business.”
Creative Director, Genevive Chunn adds that brands who don’t include earned attention in their marketing strategy are simply buying space in the same feeds that everyone else does and they are likely getting lost in the noise.
“The rules are shifting. More than ever, if your brand isn’t being talked about, referenced and shared, it’s not going to show up where people now go for answers,” she concludes.
About All Eyes
All Eyes is a standalone creative agency, built to help brands earn attention in a crowded market. We bring together strategy, ideas, craft and brilliant execution delivered by a lean core team and a curated network of senior specialists, so clients get fast, flexible work that gets talked about and drives results.
About Pead
Pead are specialists in creative communications and reputation management. We’re Aotearoa New Zealand’s leading communications agency, trusted to grow, guide and guard respected brands and businesses.
