Palmerston North City Council is named Supreme winner at the 2020 PRINZ Awards for its entry He Ara Kotahi: the pathway that got a city to fall back in love with its river.
Chief Judge, Kate Woodruffe, described the campaign as “impressive” and said it delivered outstanding results particularly considering the short lead-time and minimal budget.
“This campaign demonstrates the significant impact public relations can make even despite working with a minimal budget. The team made excellent use of in-house resource such as video and was a good example of what can be achieved through intelligent use of social media. Overall, a very successful campaign, substantially exceeding objectives, which was well-planned on a minimal budget.”
The He Ara Kotahi campaign also won Gold in the Limited Budget or Not-for-Profit award category.
Winners were announced at a virtual Awards Gala. Wright Communications, Auckland was named ‘PR Consultancy of the Year’ in the medium to large category, and Mango Communications, Auckland, received special mention.
The winner of the In-house team of the Year category was Canterbury & West Coast DHBs TransAlpine Communications Team.
The inaugural winner of the Prize for Excellence in Research, Measurement and Evaluation – supported by PRINZ, Isentia and Research First – was Masterton District Council for VOTE 2019: motivating reluctant voters.
The PRINZ Awards recognise excellence in the New Zealand’s public relations and communications industry, promoting continuous improvement and celebrating outstanding work. The 2020 awards attracted 69 entries across 14 categories.
The Awards are judged by Life Members, Fellows and senior practitioners of the Institute with the assistance of international colleagues.
2020 PRINZ Awards results
Winner: He Ara Kotahi: the pathway that got a city to fall back in love with its river – Olivia Wix, Palmerston North City Council
Corporate Public Relations
Gold: Life to the Power of 5G – Vodafone’s 5G network launch – Nicky Preston, Rich Llewellyn, Meera Kaushik and Rebecca Huang, Vodafone New Zealand
Silver: Record breaking success – positioning medical cannabis as Marlborough’s next Sauvignon Blanc – Donovan Ryan and Jo Scott, Great Scott
Public Sector Public Relations
Silver: Give a xxxx – Vote Today – Helena Williams, Jacqueline Baker, Charles Woollin, Holly Townsend, John Macdonald and Ryan Evans, New Plymouth District Council
Silver: Te Ara Wai Journeys – pathways through Waipā – Bethany Rolston, Charlotte FitzPatrick, Karen Cousins and Regan Schoultz, Waipā District Council
Bronze: Auckland, we have a problem – Teresa Burnett, Auckland Transport
Bronze: Creating the World’s Biggest Reserve Bench – Sandy Trigg, Network Communication; Asuka Burge, Francesca Chan, Laura Skerritt, Nephi Arthur, New Zealand Blood Service
Gold: A new CEO’s all staff connection – Emma Timewell and Phil Johnstone, The New Zealand Institute for Plant and Food Research Limited
Silver: Ngāti Whātua Ōrākei Whai Rawa whānau communications – Claudia Macdonald, Jill Dryden, Max Burt and Rebecca Dawson, Mango Communications; Hariata Ngatai, Ngāti Whātua Ōrākei Whai Rawa
Silver: Knowledge is Power – Cliff Joiner, Jessica Nutley, Rowena D’Souza, NZME
Silver: Connect, Grow, Share, Together; ‘Launch of Te Aka – our new intranet – Jenna Waite-Leonard, Clarissa van Emmenes and Trilby Bagshaw, Toi Ohomai Institute of Technology
Limited Budget or Not-for-Profit Public Relations
Gold: He Ara Kotahi: the pathway that got a city to fall back in love with its river – Olivia Wix, Palmerston North City Council
Silver: Regulating the property management industry to protect tenants, landlords and property managers – Dee Crooks, Real Estate Institute of New Zealand
Silver: Helping mothers fly their kite – Jackie Curtis and Rebecca Kinraid, Cherry Red Consulting
Marketing Communication – Integrated
Silver: Making the Police 105 non-emergency number famous in New Zealand – Helen Flannery, New Zealand Police
Bronze: BNZ Scam Savvy: Helping New Zealanders be safer online – Michael Burgess and Sam Durbin, Bank of New Zealand
Bronze: A new climate-friendly generation – Gen Less – James Walker, Adam Szentes, Rhiannon Hughes and Sophie Coley, Porter Novelli Auckland; Jane O’Loughlin, Penny St John and Sarah Barnett, The Energy Efficiency and Conservation Authority (EECA)
Marketing Communication – Public Relations
Silver: The traffic-stopping event of 2019 – BP’s Fuel on Us – Louise Wright, Rhiannon Hughes, Esther Dawson and Sarah Williams, Porter Novelli Auckland; Gordon Gillan and Leigh Taylor, BP Oil New Zealand
Special Project or Short-term Campaign
Gold: Shaking the vines for the kiwifruit cause – Anita Winterstein and Ron Murray, Wright Communications; Mike Murphy, New Zealand Kiwifruit Growers Inc.
Silver: Safer Roads, Safer Waipā – Bethany Rolston, Charlotte FitzPatrick, Karen Cousins and Regan Schoultz, Waipa District Council
Silver: VOTE 2019: motivating reluctant voters – Shanna Vatselias, Masterton District Council
Silver: Kathmandu: Adapt All-Weather Wedding Dress – Paula Charmley, Kathmandu
Bronze: Operation Tidy Fox – using people power to restore a river – Marcus Gibbs, Leigh-Anne Wiig and Robyn Orchard, Department of Conservation
Bronze: Kiwibank I AM HOPE – David Lister and Gina McKinnon, Fuse NZ
Bronze: Bridging the digital divide across the Pacific – Allan Botica and Nicole Steven, Botica Butler Raudon Partners
Sustained Public Relations
Bronze: Their road not ours: engaging for safer roads – Janet Luxton and Shelley Crestani, Crestani Limited
Prize for Excellence in Research, Measurement and Evaluation
Supported by PRINZ, Isentia and Research First
Winner: VOTE 2019: motivating reluctant voters – Shanna Vatselias, Masterton District Council
Special Mention: Operation Tidy Fox – using people power to restore a river – Marcus Gibbs, Leigh-Anne Wiig and Robyn Orchard, Department of Conservation
Awards not under consideration for Supreme Award
Paul Dryden Tertiary Award
Winner: Olivia Neill, University of Waikato
Sally Logan-Milne Young Practitioner of the Year
Winner: Georgia Nelson, Antarctica New Zealand
Special Mention: Kate Barron, NSPR
Special Mention: Serena Low, One Plus One Communications
Special Mention: John Hobbs, Priority Communications
PR In-House team of the Year
Winner: Canterbury & West Coast DHBs TransAlpine Communications Team
Special Mention: National Institute for Water & Atmospheric Research (NIWA)
Special Mention: SPCA New Zealand
Special Mention: ANZ Bank New Zealand
PR Consultancy of the Year – Medium to Large
Winner: Wright Communications
Special Mention: Mango Communications
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