As PR and Communications professionals you are constantly putting your clients or your key company personnel in front of the media – maybe it is time for you to experience exactly what that feels like? This course will not only give you the skills to better prepare your clients and colleagues with confidence and expertise, but also give you the skills to front the media for your organisation.

As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.