30th April 2025 @ 5:15pm
Overview
The Creative Edge: How to use creativity to power your communications
In an age where artificial intelligence can generate content on demand, human creativity has become more valuable than ever. The ability to infuse your communication with original thinking, unexpected connections, and authentic voice is what will set you apart in today’s professional landscape.
How often has your inspired draft been diminished through rounds of edits? Perhaps your creative writing still flourishes in personal projects while your professional communication has become formulaic. Or maybe that once-blazing creative fire has dwindled to embers in all your writing endeavours.
Te Herenga Waka – Victoria University of Wellington presents a compelling panel discussion focused on revitalising creativity in communication. This event offers practical strategies for incorporating creative techniques into your everyday professional writing and provides inspiration for personal creative projects.
Your panellists are..
Emily Broadmore – Director of PR firm Heft. Emily champions the importance of creative intelligence in todays’ communications era, and has founded the international publication Folly to support more creative voices and diverse thought.
Dr. Adam Grener – Programme Director for the English Literatures and Creative Communication Programme, dedicated to bridging the professional communications field with literature and creative arts.
Haimona Gray (Ngāti Kahungunu ki Wairarapa, Rangitāne ki Wairarapa) – A former public relations professional and public commentator who currently works as a Beehive staffer, whose valuable insights meld government communications with public discourse.
