All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.
Unleash your creativity and learn how to use empathy as a superpower. At this online workshop from industry experts, you’ll harness new ways to craft compelling stories and connect with a wider range of people. This course is for all communications professionals – at any stage of their career – who want to learn how to gather deep audience insights and use them to positively influence and persuade leaders, build common ground and develop more effective communications strategies.
As PR and Communications professionals you are constantly putting your clients or your key company personnel in front of the media – maybe it is time for you to experience exactly what that feels like? This course will not only give you the skills to better prepare your clients and colleagues with confidence and expertise, but also give you the skills to front the media for your organisation.
Learn how to get across your message – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. Lively and enjoyable, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it).
A successful speech can change the world, but it starts with a blank page. This workshop empowers speechwriters to assemble their ideas, find their voice, and earn their audience's attention. It demystifies the speechwriting process, including the crucial planning phase when writing speeches for others, and encourages purposeful, effective storytelling.
As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.
You can’t avoid it a minute longer – it’s time to integrate AI into your daily work. This highly practical session offers the guidance and space to experiment with the AI-driven tools that have revolutionised practice. Delivered live online, this course provides public relations and communication practitioners with essential knowledge, hands-on experience and time to experiment with the AI tools transforming our sector.
Knowing how to edit writing – whether it’s your own or someone else’s – is a crucial skill to have, yet it’s rarely taught. The course is filled with practical exercises – as soon as a technique is taught, you’ll then be able to practice it.