This course will help PR practitioners to develop an understanding of the opportunities that can come from working with tangata whenua, and how to build trust and engage proactively to encourage mutually beneficial and long-lasting connections.
The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences. Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of DIGITAL PR.
4 Sessions: Storytelling + News Writing + Writing for the Web + Speechwriting
Shifts and subtleties in the way we interact with the written word challenge traditional approaches. Weekly professional development sessions will run throughout November, each one designed to build your confidence as a writer, help you find the right words to engage your communities and tell stories that transform.
Two years into the decade, it's fair to say we are in a very different space.
Crossing the Horizon is a series of summer sessions for anyone looking to hone their skills, pause for thought and develop new perspectives on public relations and communication management.
We’ve all heard claims of fake news and reports of declining media trust. Interestingly, public trust in mainstream news media during the Covid-19 pandemic period has been declining in some countries (eg the USA) and yet increasing in others (eg in the Nordics). What are the implications of these varying levels of media trust for communication professionals in governments, corporations, NGOs, and so on across the globe?
Artificial intelligence (AI) is becoming integral to organizations’ communication practices, but how does the integration affect professional communicators’ ethical judgement? This three-part event aims to offer answers to communication professionals who question the ethics of using AI – and recommendations for those who are ready to experiment with AI-assisted communication.
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good