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Feb 10

Global Alliance Webinar – AI, communication and ethics: challenges and opportunities

February 10, 2022 @ 5:30 am - 7:00 am

10 February 2022 @ 05:30 am - 07:00 am NZST


Artificial intelligence (AI) is becoming integral to organizations’ communication practices, but how does the integration affect professional communicators’ ethical judgement? This three-part event aims to offer answers to communication professionals who question the ethics of using AI – and recommendations for those who are ready to experiment with AI-assisted communication.

In this webinar, we discuss the ethical challenges and opportunities that arise when AI is used for strategic communication. Communication professionals have long discussed the ethics of their field, but which new dilemmas arise when they integrate AI in their communication practices? And what are the principles to follow? How do we ensure that AI-assisted communication is as ethical as it is effective?

Resgister here.


Sine N. Just is a professor of strategic communication at the Department of Communication and Arts, Roskilde University. Sine is the principal investigator of Algorithms, Data & Democracy, a 10-year collaborative research and outreach project that explores current sociotechnical developments and suggests digital solutions to crises of public trust.

Ib T. Gulbrandsen is associate professor and director of Digital Media Lab at The Department of Communication and Arts, Roskilde University. He leads the research project Strategizing Communication and Artificial Intelligence (SCAI), which aims to uncover how AI communication technologies affect professional communicators’ strategy-practices and ethical judgement.


February 10, 2022
5:30 am - 7:00 am