In the current market, client relationships are becoming more challenging to retain with more competition around and tighter budgets. Building trust and refining your sales skills is imperative to ensure you are still representing your organisation's value and differentiation from other firms. In this member-exclusive breakfast event, you'll connect with fellow industry leaders, assess the sales cycle and how to effectively manage your client relationships, all before 9am!

You can’t avoid it a minute longer – it’s time to integrate AI into your daily work. This highly practical session offers the guidance and space to experiment with the AI-driven tools that have revolutionised practice. Delivered live online, this course provides public relations and communication practitioners with essential knowledge, hands-on experience and time to experiment with the AI tools transforming our sector.

Join us online for a candid and constructive conversation with an expert panel offering insights from our larger cities and the regions. With perspectives from large and small recruitment firms, as well as a business owner and employer, this session will give you a well-rounded view of the current market and explore options you may not have considered.

Calling all Tauranga-based PRs – what better way to celebrate nearing the end of the week than to catch up with your peers informally over a drink at Picnicka.

This will be a nice chance to catch up, network, download with other comms colleagues and relax with a wine!

It’s free to attend, Picnicka will put on two bowls of fries but you will need to pay for your own drink – please also RSVP so we can have an idea of numbers.

Join us for a late summer sundowner at Queens Rooftop bar – a great chance to catch up with your PR peers around Tamaki Makaurau and to make new connections. Please RSVP to ensure we have enough space. Cheers!

Learn how to get across your message – and to make it stand out from the hundreds of other pitches that editors and journalists see daily. Lively and enjoyable, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it).

n an age where artificial intelligence can generate content on demand, human creativity has become more valuable than ever. The ability to infuse your communication with original thinking, unexpected connections, and authentic voice is what will set you apart in today's professional landscape.

Thursday 1st May 2025 @ 5:30pm - 7pm Overview Calling all Auckland-based PRs – what better way to celebrate nearing the end of the week…

A successful speech can change the world, but it starts with a blank page. This workshop empowers speechwriters to assemble their ideas, find their voice, and earn their audience's attention. It demystifies the speechwriting process, including the crucial planning phase when writing speeches for others, and encourages purposeful, effective storytelling.

As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.

20th & 27th May 2025 @ 9:30am - 12:30pm (2 x morning sessions) Overview In this interactive online workshop, we cover the principles for preparing…

This Fellows & Life Member’s Dinner is a fantastic opportunity to get together with your peers and catch up on news and events for the year.