You can’t avoid it a minute longer – it’s time to integrate AI into your daily work. This highly practical session offers the guidance and space to experiment with the AI-driven tools that have revolutionised practice. Delivered live online, this course provides public relations and communication practitioners with essential knowledge, hands-on experience and time to experiment with the AI tools transforming our sector.
As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.
Knowing how to edit writing – whether it’s your own or someone else’s – is a crucial skill to have, yet it’s rarely taught. The course is filled with practical exercises – as soon as a technique is taught, you’ll then be able to practice it.
This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.
This workshop addresses two essential skill sets for today's leaders: effective delegation and impactful communication. One of the toughest areas of communication to master is the art of having courageous conversations and providing feedback to others that enhances trust and is effective. In this workshop, you'll learn why communication skills matter, common challenges, and practical techniques to improve communication, leadership skills and build positive relationships.
July 1st & 2nd 2025 @ 9.30am - 12.00pm (2 x morning sessions) Overview A great presentation or pitch can sell an idea, seal a…
New to public relations and ready to build your future career? Then this course is for you. Specially designed for new or recent entrants, the four online sessions cover the fundamentals, the expectations, the tools, the settings – and, most important of all – the ethics of practice.
Thursday 15th July @ 9:30am-12:00pm Overview In case you missed it, 2023 was a blockbuster year for artificial intelligence and, with OpenAI's groundbreaking release of…
Learn how to get your message across – and to make it stand out from the hundreds of other pitches that editors and journalists see daily.
Lively and enjoyable, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it).