16th July 2025 @ 5:00 - 6:00pm
Overview
Join Aaron Creighton (Head of AI, Catalyst) and Emily Broadmore (Director, Heft Communications) for an engaging workshop at the Wellington Club.
In this hands-on session, discover how to effectively leverage AI chat tools in your communications practice while addressing the very real challenges they present. From crafting effective prompts to managing bias, transparency and privacy concerns, this workshop offers practical guidance for communications professionals looking to integrate AI responsibly.
You’ll leave with:
- Leadership in AI
- A simple framework for implementing AI into your organisation
- Techniques to get better results from AI tools
- Strategies to identify and address AI limitations
Bring your laptop (or use your smart phone) for interactive demonstrations and exercises. Wine and bar snacks included.
Your panellists are..
Emily Broadmore – Director of PR firm Heft. Emily champions the importance of creative intelligence in todays’ communications era, and has founded the international publication Folly to support more creative voices and diverse thought.
Aaron Creighton is Head of Data, Analytics, and AI at Catalyst in New Zealand. He brings expertise in AI governance, data strategy, and the ethical deployment of machine learning systems. A vocal advocate for Responsible AI, Aaron focuses on ensuring that emerging technologies align with your values, regulatory expectations, and societal trust. He is passionate about understanding how people interact with technology and enabling individuals and communities to flourish through its responsible use.
