PRINZ Announces Industry Leader as newest Life Member

Media Release – Tuesday 18th June 2024

The PRINZ board take great delight in announcing Tracey Bridges as the latest PRINZ Life Membership recipient.

Tracey Bridges is one of Aotearoa’s most accomplished and illustrious leaders who has made a significant contribution and difference to the Public Relations and Communications Management sector. Starting her career as a press secretary before moving into journalism her career in the communications sector has spanned over more than two decades.

Following her time in journalism she moved to Logos PR to work with the late Sally Logan-Milne who was to become her mentor. Tracey is now custodian of Sally’s legacy as chief judge of the presitigious Sally Logan-Milne Award presented by PRINZ annually to the Young Practitioner of the Year.

Tracey was one of four partners who founded Senate SHJ in 2003 where she was the Managing Partner of Senate SHJ New Zealand 2012-17.

Tracey now works in strategy, leadership and behaviour change. She is currently the Chair of Education New Zealand | Manapou ki te Ao and Wellington Regional Economic Development Agency. She is a Board member of Wellington Regional Stadium Trust, Whānau Āwhina Plunket, and WELLfed. She is also co-founder and director of The Good Registry.

She has been a PRINZ Fellow since 2012 and still continues to assist PRINZ with professional development offerings, she is the Chair (and founder) of the New Zealand Social Marketing Network and a member of the Board of the Australian Association of Social Marketing.

Throughout her career Tracey has been committed to the profession as a leader, manager, mentor and practitioner. She is an ethical and empathic leader committed to “doing good” and making a difference for all the varied communities she works with.

Tracey is indeed an inspiration and the PRINZ Board and membership welcome her to this exclusive group.