Done well, internal comms is one of the most strategic levers an organisation has. It connects people to purpose, shapes culture, and helps employees connect to each other and understand how their work fits into the wider business. But too often it’s treated as a postal service – the person (or team, if you’re lucky) people call when they realise “we need to wrap some comms around that”! This course is designed for practitioners at any level who want to move beyond distribution and into a more strategic, people-centred practice.

AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts. Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you. In this practical course, you’ll train your favourite LLMs like ChatGPT, Claude, Gemini, or Microsoft Copilot to act like a PhD-level behavioural designer. You’ll prompt AI to help you research, design, and test evidence-based strategies for behaviour change.

You were promoted because you’re a brilliant specialist. But technical credibility only opens the door, it won’t carry you through it. The next level is earned differently: through your leadership licence to operate.
From Specialist to Strategic Leader is a practical two-part online workshop for PR and communications professionals stepping up into wider responsibility. Across two interactive sessions you’ll define the leader you’re becoming, build resilience to hold pressure and leave with a focused 30-day plan to strengthen your confidence, influence and impact, without burning out or being pulled back into delivery.