Done well, internal comms is one of the most strategic levers an organisation has. It connects people to purpose, shapes culture, and helps employees connect to each other and understand how their work fits into the wider business. But too often it’s treated as a postal service – the person (or team, if you’re lucky) people call when they realise “we need to wrap some comms around that”! This course is designed for practitioners at any level who want to move beyond distribution and into a more strategic, people-centred practice.

AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts. Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you. In this practical course, you’ll train your favourite LLMs like ChatGPT, Claude, Gemini, or Microsoft Copilot to act like a PhD-level behavioural designer. You’ll prompt AI to help you research, design, and test evidence-based strategies for behaviour change.