In three years artificial intelligence has moved from useful tool to active presence in public relations and communication. It continues to shaped search, content, stakeholder engagement, internal communication, issues management, reputation, research and crisis response. It has also changed the risks practitioners must understand and advise on, from narrative attacks and synthetic content to governance, ethics, data protection and organisational accountability.

Mastering AI in PR is a highly practical, live online session designed to help practitioners strengthen their ability to apply AI, using the technology with greater purpose, confidence and control.

All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.

As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches, you’ll learn how to determine public relations and communication outcomes, set measurable objectives, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies, using data-driven metrics to enhance future planning and crisis management, deepening your understanding and vital for any practitioner looking to excel.