The world of PR, influencing and story-telling for brands has changed dramatically in just a few short years thanks to digital. Our audiences behaviours are constantly changing. They’re online, savvy and fully in control of where and who they get their news and information from. Media is now just one channel in the mix.

Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy.

Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy

Every organization has a general responsibility to perform financially and to communicate about that to stakeholders so they can understand its strategy and execution and make informed decisions about their future involvement.

Great influencing skills can ensure communications professionals are at the top table, able to advise on strategy, and in a position to make a real difference to their organisation’s decision making and therefore its reputation.

In a decade of fake news, short attention spans and decreasing budgets, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand?

31 May 2022 - 02 June 2022 @ 9:30 am - 12:00 pm BACK BY POPULAR DEMAND Overview Effective public relations and communication strategy supports…

Writing. It’s a fundamental skill for public relations and communication practitioners – but is the writing on the wall for the written word? In today’s world, where artificial intelligence can produce the content we read in a heartbeat, is your writing good enough to stand up to the robots?

Over four online sessions, you will learn how to develop a clear strategy, tied to business outcomes that delivers results. You will be encouraged to develop strategies for your organisation with practical components designed to help you formulate effective communication plans.

The world of digital has completely changed the PR/Communications game in recent years. Audiences are more reliant on digital than ever before and are now using multiple devices and channels to get information about brands and who to trust. Brands also expect to be seen and found in all the right places online, over and above just traditional media.

As a public relations professional you add immense value to organisations, communities and causes. The question though is, how do you demonstrate this value in measurable terms and in a time overwhelmed by issues of trust, transparency and shifting media landscapes? If you are not certain about the answer, you are not alone.

This one-day workshop balances both the theory and practice involved in identifying and managing issues and crisis situations.