Does your research inform your strategic planning? Do your measurement and evaluation practices demonstrate the true value of your public relations and communication efforts?
This course is for you, if you – are unsure about where to start and how to research, need more confidence to measure efficiently across the various communication channels and activities, need support with linking and interpreting the data, want to improve your current evaluation and reporting practices, and/or simply need to update your knowledge about latest global standards.

This 3-hour hands-on online workshop is a must-attend for any PR and Communications professional eager to step up their data game, showcasing the impact of their work through the power of custom dashboards. Whether you’re looking to impress clients, justify budgets, or simply tell the story of your brand’s PR journey more effectively, this session will provide you with the skills and tools you need.

Join us for PRINZ Southern’s new ‘Learn from a Fellow’ series – featuring two of the industry’s experts! PRINZ Fellows demonstrate a high degree of competence in the practice of public relations and are nominated based on their significant contribution to the enhancement of the public relations profession. This session will focus on crisis communications and managing issues to prevent a crisis. Hear from Felicity Price (LPRINZ) about her work on the Christchurch Arts Centre’s ‘save the Arts Centre’ campaign and from Michele Hider (FPRINZ) on supporting the veterinary sector during last year’s Cyclone Gabrielle and Auckland flooding events.

Aotearoa isn’t immune to the diminishing social cohesion that’s happening across the globe. As public trust in governments, corporations and media reduces, how do we hone and develop our communication practice to navigate ourselves and our organisations through this changing landscape?

This webinar considers the role of empathy in unlocking shared understandings and increasing the tolerance of differences, so that communication can happen.

Grab a coffee and join us for networking and a stroll around some of the brightest and best displays at the Waikato’s biggest agricultural event, Fieldays 2024. Yes, it’s for farmers and rural folk – but it’s also where communicators, media and marketers converge to set-up thousands of displays that need to capture attention and custom. It’s also a great opportunity to network all in the one place. So, join us as the Waikato PRINZ group take you on a guided tour of award-winning stands and a handful of the ‘highly commendeds’ that caught our eye for their comms flair, creative touch or effectiveness.

This workshop empowers speechwriters to assemble their ideas, find their voice, and earn their audience’s attention. It demystifies the speechwriting process, including the crucial planning phase when writing speeches for others, and encourages purposeful, effective storytelling.

Join us for a celebration of this year's local PRINZ Award winners and APR graduates at the stunning Robert Walters offices with a beautiful harbour view. There will be the opportunity for networking with drinks and nibbles followed by presentations from selected winners about their outstanding campaigns.

We are fast approaching the middle of the year so it’s the perfect time to come and catch up with your local southern PRINZ colleagues. Mix and mingle with fellow practitioners - talk about everything you have achieved so far this year, brainstorm what you have coming up or just unwind. This event is free for PRINZ members, but you will need to purchase your own drinks.

We’re mid-way through another blockbuster year for artificial intelligence and the coming months are set to be even more challenging. The tech titans are going head-to-head and, in the race to profit, bad behaviours have emerged. For public relations and communication professionals, AI presents us with technological marvels on the one hand and ethical minefields on the other. We're the reputation lifeguards in this stormy AI ocean, helping our organisations navigate safely through uncharted waters. You need to know what's happening, why it is happening and how to keep things safely afloat.

Calling all Auckland-based PRs – what better way to celebrate nearing the end of the week than to catch up with your peers informally over a drink, to talk about all things PR or otherwise. Following the same plan as last time: come on over to Hotel Ponsonby after work and join some of your northern committee members, especially if you’re not a PRINZ member and want to find out more about the benefits of joining. It’s free to attend, but you will need to pay for your own drink – please also rsvp so we can have an idea of numbers. Look forward to seeing you there.

You can’t avoid it a minute longer - it’s time to integrate AI into your daily work. This highly practical session offers the guidance and space to experiment with the AI-driven tools that have revolutionised practice. Delivered live online, this course provides public relations and communication practitioners with essential knowledge, hands-on experience and time to experiment with the AI tools transforming our sector.

Calling all students of communications, public relations, and marketing! Ever wondered what it's really like to enter and work in our industry? Participate in a Q&A panel discussion to hear from recent graduates and industry professionals to learn what Uni doesn't teach you about entering the industry. Take this opportunity to also network with students from Waikato University and Wintec and discover more how PRINZ and MCSA memberships can help you navigate your career prospects.