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Jul 11

Hands on with AI: Essential Skills for PR and Communication Professionals

July 11 @ 9:30 am - 12:00 pm

$365.00 – $525.00

11th July 2024 @ 9:30am-12:00pm


You can’t avoid it a minute longer – it’s time to integrate AI into your daily work. This highly practical session offers the guidance and space to experiment with the AI-driven tools that have revolutionised practice. Delivered live online, this course provides public relations and communication practitioners with essential knowledge, hands-on experience and time to experiment with the AI tools transforming our sector. 

You will develop prompt engineering skills for ChatGPT, Gemini, and Claude3, train a digital assistant, refine images and use AI to analyse data for risk management, emerging issues, and crisis preparation. The session aims to build your skills so you understand how to leverage AI for more efficient and effective stakeholder analysis, data insights, communication, and reputation management.

If you’re ready to move beyond tinkering with ChatGPT, join us for a hands-on exploration of the AI universe. Suitable for practitioners at any stage of their career, don’t miss this opportunity to elevate your skills with practical, actionable AI techniques.

You will:

  • Explore and experiment with a range of AI tools that can be used to enhance programmes and campaigns
  • Develop practical skills in using AI for stakeholder analysis, data insights, consultation and engagement, communication, issues and risk management and reputation guardianship.
  • Understand how to ethically integrate AI into your strategies to improve efficiency and effectiveness.
  • Learn from examples and explore developing approaches to practice in AI in PR

This series aligns with the Global Capability Framework

GST included and Zoom links will go out closer to the date to allow for those last minute sign ups! Pease do check your spam box. 

Your presenter is..

Catherine Arrow is founder and Executive Director of PR Knowledge Hub Ltd, a learning and training centre of excellence dedicated to the development of leadership, public relations and communication capabilities.

A pioneer in digital communications since the web’s inception, Catherine helps public and private sector organisations navigate the digital environment, build essential relationships and maintain their licence to operate. Over the last decade, a key focus has been exploring and communicating the transformative impact of artificial intelligence on public relations and society, providing critical training and guidance worldwide.

Catherine is a Life member and Fellow of the Public Relations Institute of New Zealand, a Fellow of the Chartered Institute of Public Relations, an Accredited Fellow of the ASEAN PR Network, and a Founding Chartered Public Relations Practitioner.
She is a Member of the Commission on Public Relations Education and a Member of the Institute of Directors. Her contributions to the public relations profession include her eight-year tenure as board member and Secretary of the Global Alliance for Public Relations and Communication Management and she is an active member of the International Advisory Board for FERPI.

Beyond her education and consultancy work, Catherine is a respected writer and speaker on the societal impacts of public relations. Her career has spanned the Northern and Southern Hemispheres, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.


July 11
9:30 am - 12:00 pm
$365.00 – $525.00




The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Hands on with AI Member Ticket (GST incl)
$ 365.00
13 available
Hands on with AI Non-Member Ticket (GST incl)
$ 525.00
13 available