The PRINZ Southern Division Committee is hosting drinks and speed networking at Hotel Montreal on Thursday 27 August, and we’d love to see you there.
You were promoted because you’re a brilliant specialist. But technical credibility only opens the door, it won’t carry you through it. The next level is earned differently: through your leadership licence to operate.
From Specialist to Strategic Leader is a practical two-part online workshop for PR and communications professionals stepping up into wider responsibility. Across two interactive sessions you’ll define the leader you’re becoming, build resilience to hold pressure and leave with a focused 30-day plan to strengthen your confidence, influence and impact, without burning out or being pulled back into delivery.
If you are new to public relations, get ready to enter a profession undergoing a seismic shift.
The purpose of public relations remains the same - building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before.
Done well, internal comms is one of the most strategic levers an organisation has. It connects people to purpose, shapes culture, and helps employees connect to each other and understand how their work fits into the wider business. But too often it’s treated as a postal service – the person (or team, if you’re lucky) people call when they realise “we need to wrap some comms around that”! This course is designed for practitioners at any level who want to move beyond distribution and into a more strategic, people-centred practice.
This seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement, strategy, and decision-making.
Drawing on more than 30 years of social science research and insights industry experience, Carl will reveal how people are naturally wired to defend their views rather than test them, how organisational cultures can unintentionally suppress questioning, and how cognitive biases quietly shape the way we interpret information.
In three years artificial intelligence has moved from useful tool to active presence in public relations and communication. It continues to shaped search, content, stakeholder engagement, internal communication, issues management, reputation, research and crisis response. It has also changed the risks practitioners must understand and advise on, from narrative attacks and synthetic content to governance, ethics, data protection and organisational accountability.
Mastering AI in PR is a highly practical, live online session designed to help practitioners strengthen their ability to apply AI, using the technology with greater purpose, confidence and control.
All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.
As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight. Designed to equip you with practical tools and approaches, you’ll learn how to determine public relations and communication outcomes, set measurable objectives, engage with key stakeholders and manage risks and issues effectively. We’ll guide you through the process of creating ethical strategies that align with your organisation’s purpose. You’ll master the art of evaluating your strategies, using data-driven metrics to enhance future planning and crisis management, deepening your understanding and vital for any practitioner looking to excel.
This course is for communications, engagement and public-facing staff across all sectors who are looking to strengthen their organisational resilience to online harm.
It is delivered in two 3-hour sessions and begins with building a strong understanding of the drivers and impacts of false information and targeted harassment. The course covers best practice tools and processes that can be adopted for a range of sectors and scenarios, and all participants will leave with a clear idea of priority actions to help their team continue to do great work, even when experiencing online disruption, harassment and false information campaigns.
Effective public relations practice requires more than strong messaging in NZ. Many cases call for cultural understanding, integrity, and a genuine commitment to Tiriti-based principles. This dynamic, practice-focused workshop is designed to equip PR professionals with the tools and confidence to work responsibly and respectfully within an Aotearoa context.
Whether you are completely new to Tiriti-based practices or looking to strengthen your current approach, this session provides clear, practical guidance you can apply immediately in your communications work.
You don’t need to become an accountant, but you do need to know enough to ask the right questions, understand what the numbers are telling you, and work effectively alongside finance teams.
Developed in partnership with Chartered Accountants Australia and New Zealand, this practical workshop has been designed specifically for public relations and communications professionals who regularly collaborate with finance colleagues, contribute to financial or corporate reporting, or want to broaden their commercial and strategic business acumen.
Already know the basics of PR but struggle to find stories worth telling inside a large or complex organisation? This practical course will help you uncover, shape and sense-check real stories from your organisation, fast.
Designed for communications professionals working in government, infrastructure, corporate and other multi-stakeholder environments, this course focuses on the realities of PR when there are multiple layers of sign-off, reputational considerations and competing stakeholder interests.
You’ll learn a repeatable approach to finding newsworthy stories within your own organisation, even when it feels like there’s “nothing to say”. You’ll also learn how to test and strengthen ideas, navigate internal pressures, and make that crucial first contact with a journalist count.