The Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences. Using a traditional PR approach to communications is no longer enough – we now need to go further and adapt our strategies to the new age of DIGITAL PR.
4 Sessions: Storytelling + News Writing + Writing for the Web + Speechwriting
Shifts and subtleties in the way we interact with the written word challenge traditional approaches. Weekly professional development sessions will run throughout November, each one designed to build your confidence as a writer, help you find the right words to engage your communities and tell stories that transform.
BACK BY POPULAR DEMAND! The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good.
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good
The workplace is dead. Long live the workplace. The tectonic plates of COVID19, automation and artificial intelligence have collided and changed the workplace for good.
New to public relations? Then this course is for you. The sessions are designed for new or recent entrants and introduce the fundamentals, the expectations, the tools, the settings – and the ethics of practice.
The world of PR, influencing and story-telling for brands has changed dramatically in just a few short years thanks to digital. Our audiences behaviours are constantly changing. They’re online, savvy and fully in control of where and who they get their news and information from. Media is now just one channel in the mix.
Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy.
Our Digital PR101 course provides you with all the cutting edge Digital PR theories and processes to deliver you with the complete blueprint for your Digital PR success.
It has been specially designed to show you how to use new digital tools, data and online techniques to create a highly effective Digital PR strategy
Every organization has a general responsibility to perform financially and to communicate about that to stakeholders so they can understand its strategy and execution and make informed decisions about their future involvement.
Great influencing skills can ensure communications professionals are at the top table, able to advise on strategy, and in a position to make a real difference to their organisation’s decision making and therefore its reputation.
In a decade of fake news, short attention spans and decreasing budgets, how on earth do you create marketing PR campaigns that make an impact and deliver results for your organisation or your brand?