Registrations are now closed. Thank you for your interest! Please email Lauren if you would like to be placed on a waitlist for another session. firstname.lastname@example.org
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. This course will run across 4 sessions 9:30am – 12 midday via zoom.
New to public relations? Then this course is for you. The sessions are designed for new or recent entrants and introduce the fundamentals, the expectations, the tools, the settings – and the ethics of practice.
You will cover:
- What is public relations and what constitutes ethical practice?
- Inside or out? External and internal communications – the differences, expectations and experiences
- Spot the difference – discover the worlds of corporate communication, digital advocacy, marketing communication, change communication, community engagement and more
- Pain points – a look at the hard stuff including crisis communication, reputation management, risks and issues
- Smart skills – short, sharp sessions serving a smorgasbord of basic skills. Covers written, visual, digital and oral communication, planning, research, measurement and evaluation and is filled with hands-on moments to allow you to experiment and explore
- Greater understanding of the fundamentals of public relations practice
- Greater knowledge and understanding of the many aspects of public relations
- Introduction to communication skills and competences
- Knowledge and understanding of ethical public relations practice
Catherine Arrow, LPRINZ, FCIPR, Founding Chartered Public Relations Practitioner
Catherine Arrow is an international public relations consultant and educator. She heads PR Knowledge Hub Ltd, a learning and development centre for public relations and communication professionals delivering online and face-to-face training.
A PRINZ Life member, a Fellow of the Chartered Institute of Public Relations and a Founding Chartered Public Relations Practitioner, Catherine has served the public relations profession for many years contributing at national and global levels. She is a former Secretary of the Global Alliance for Public Relations and Communication Management, serving on the board from 2008 – 2015.
Alongside her own consultancy work, she lectures, writes and speaks about public relations. Her career has spanned both the Northern and Southern Hemispheres and, in 2012, she was presented with the Public Relations Institute of New Zealand President’s Award for exemplary contribution to the profession.
This course content aligns with the communication capabilities section of the Global Capability Framework with particular emphasis on this summary:
- To align communication strategies with organisational purpose and values
- To identify and address communication problems proactively
- To conduct formative and evaluative research to underpin communication strategies and tactics
- To communicate effectively across a full range of platforms and technologies.
This course has a minimum number requirement, so please book early to ensure the course is not cancelled.