AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts.
Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you.
In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content.
Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.
Calling all Tauranga-based PRs – what better way to celebrate nearing the end of the week than to catch up with your peers informally over a drink at Picnicka.
This will be a nice chance to catch up, network, download with other comms colleagues and relax with a wine!
First Thursdays are back for 2026! Come join your Auckland sub-committee and members of the Auckland PR community for a social drink in one of the city's new rooftop hotspots.
2026 is gearing up to be a big year for Ōtautahi and what better time to catch up with industry connections - and make some new ones - than at our first Southern Division event of 2026. Join us from 5:30pm on Thursday 12 March at Dux Central for a relaxed after‑work get together. This free event is open to both PRINZ members and non‑members - everyone is welcome.
All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge.
This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.
Diana will present on a community engagement framework that she developed to be used internally (Board) to demonstrate what community engagement is (and isn’t) and how it can be measured in a meaningful way. The framework has six phases and links with a simple Excel spreadsheet for KPIs to demonstrate engagement and can simply demonstrate success.
Community engagement can often be seen as a ‘tickbox’ exercise which it definitely is not. Trust is the currency of the community.
If you’re lost in the maze of AI - you can’t afford to stay lost any longer. Hands on AI is your escape route, sharing with you the best ways to use AI in daily practice. It is a session designed to equip you with practical, actionable techniques so you can find your way.
AI is embedded in our daily activity and we’re now moving in to the realm of agentic AI, where the technology becomes your active collaborator, capable of automating tasks, interpreting complex data and supporting strategic decision-making in ways not possible just a few months ago.
Step into the world of government relations through the lens of Alice in Wonderland. In this hands-on workshop, you will understand and demystify how to plan for and engage with government personnel and departments.
Knowing how to edit writing – whether it’s your own or someone else’s – is a crucial skill to have, yet it’s rarely taught. This fun and practical course covers the essentials, including how to tighten sentences, writing in the active voice and using positive phrasing.
As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.
This in-person workshop balances both the theory and practice involved in identifying and managing issues and crisis situations. The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.