Guide for social media influencers and commentators talking about money online

For many of us, financial affairs have traditionally been treated as personal matters, OK to discuss with professionals like financial advisers, bankers and accountants but not so much with strangers. However, things are changing, with millions of people now connecting online to talk about money, budgeting, investing and spending.
These new conversations can widen our access to financial knowledge and help people get support to achieve financial goals. The rise of online investment platforms and social media channels supporting big online communities means a whole range of financial topics are being discussed.
However, we need to be wary of advice and commentary from people when we don’t know who they are or whether their views are worth listening to.
Sometimes, talking about money or investing can cross over into providing financial advice. There are strict rules around providing regulated financial advice in New Zealand that apply to everyone and it pays to know about them.
The Financial Markets Authority (FMA) created the guide following concerns that some people may be straying into regulated financial advice – for this you need a licence from the FMA. Download the guide below.
A New Year Message from the President of Global Alliance
The Public Relations Institute of New Zealand has recognised excellence in the fields of public relations and communications, with the induction of six new Fellows.…
31 May 2022 We are pleased to announce that two new members, Denise Mackay and Makere Carroll, have been elected to the Board alongside elected…
Messages from PRINZ Board Chair Fiona Cassidy APR, LPRINZ and PRINZ Chief Executive Elaine Koller
While communication management and public relations practitioners in Asia-Pacific are increasingly comfortable using social media and commonplace digital technologies such as websites, ‘using big data…