How is global PR industry adapting to this year’s Challenges?
PRovoke, ICCO, APACD and chatbot research platform Stickybeak have partnered to continue the third wave of research on how Covid-19 is impacting the global PR industry.
The third wave of the study also includes a specific focus on the challenges posed by remote working and returning to the office.
The third wave follows the first two phases of the research that took place earlier this year:
Second wave — Customers & earnings emerge as key challenges amid in-house cuts
First wave — 77% of PR firms expect loss of earnings as pressure hits consumer spend
