In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content. Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.
Are you intrigued by the power of AI yet unsure how it can help you reach new heights in creating authentic connection and engagement with your communities? Are you looking for an immersive learning experience where your input and insights drive the agenda? Get ahead and join us for our tailor-made webinar series: AI-Infused Community Engagement for Lasting Impact where we delve into the realm of AI to elevate your community engagement practices and equip you with your own Community Engagement Toolkit.
We are teaming up with our principal partner Isentia for another year to bring you the latest research in Aotearoa’s PR industry, followed by an expert panel discussion. Hosted by our wonderful PRINZ members ANZ at the fabulous Auckland offices, we will explore the most significant findings and challenges that were identified in the 2024 PRINZ Member Survey. We will also learn about some of the big challenges facing the global media industry and how they impact the audiences we’re all trying to connect with.
New to public relations and ready to build your future career? Then this course is for you. Specially designed for new or recent entrants, the four online sessions cover the fundamentals, the expectations, the tools, the settings – and, most important of all – the ethics of practice.
This workshop balances both the theory and practice involved in identifying and managing issues and crisis situations. The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.
In this interactive online wānanga, we explore how to effectively engage with diverse communities across Aotearoa and beyond to deliver better outcomes for the organisations, stakeholders and hapori we work with.
All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.
Unleash your creativity and learn how to use empathy as a superpower. At this online workshop from industry experts, you’ll harness new ways to craft compelling stories and connect with a wider range of people. This course is for all communications professionals – at any stage of their career – who want to learn how to gather deep audience insights and use them to positively influence and persuade leaders, build common ground and develop more effective communications strategies.
AI in PR — From Next to Now is an immersive in-person session designed to guide practitioners through the practical integration of artificial intelligence into public relations and leadership communication. This course examines how AI is transforming every aspect of our work, from consultation and engagement to measurement and evaluation, risk and issues management to crisis preparedness — and beyond.
Rethinking Reputation is a dynamic, in-person session crafted specifically for senior leaders in public relations, communication, business and the public sector. This course addresses the complex challenges posed by artificial intelligence, the changing fabric of our social norms and the growing risks of misinformation, disinformation, and malinformation.
As PR and Communications professionals you are constantly putting your clients or your key company personnel in front of the media – maybe it is time for you to experience exactly what that feels like? This course will not only give you the skills to better prepare your clients and colleagues with confidence and expertise, but also give you the skills to front the media for your organisation.