Step into the world of government relations through the lens of Alice in Wonderland. In this hands-on workshop, you will understand and demystify how to plan for and engage with government personnel and departments.
This workshop has been designed to enhance the key stakeholder engagement of public relations professionals. Key stakeholders are those individuals who have the most influence on a project or programme of work. From prioritising stakeholders to the psychology of influence and skills of active listening and the behavioural drivers of trust, this workshop includes completing a live stakeholder engagement plan and will equip you to immediately lift your key stakeholder engagement.
Thursday 23rd July 2026 @ 10am - 12pm Overview Led by professional director and PRINZ Life Member Tracey Bridges, this short course answers all your…
If you are new to public relations, get ready to enter a profession undergoing a seismic shift.
The purpose of public relations remains the same - building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before.