Effective public relations practice requires more than strong messaging in NZ. Many cases call for cultural understanding, integrity, and a genuine commitment to Tiriti-based principles. This dynamic, practice-focused workshop is designed to equip PR professionals with the tools and confidence to work responsibly and respectfully within an Aotearoa context.
If you’re lost in the maze of AI - you can’t afford to stay lost any longer. Hands on AI is your escape route, sharing with you the best ways to use AI in daily practice. It is a session designed to equip you with practical, actionable techniques so you can find your way.
AI is embedded in our daily activity and we’re now moving in to the realm of agentic AI, where the technology becomes your active collaborator, capable of automating tasks, interpreting complex data and supporting strategic decision-making in ways not possible just a few months ago.
Step into the world of government relations through the lens of Alice in Wonderland. In this hands-on workshop, you will understand and demystify how to plan for and engage with government personnel and departments.
This workshop has been designed to enhance the key stakeholder engagement of public relations professionals. Key stakeholders are those individuals who have the most influence on a project or programme of work. From prioritising stakeholders to the psychology of influence and skills of active listening and the behavioural drivers of trust, this workshop includes completing a live stakeholder engagement plan and will equip you to immediately lift your key stakeholder engagement.
On Thursday 17 July, 12–1pm, PRINZ is partnering with Belong Aotearoa for a member webinar exploring one of the most important questions facing communications professionals right now: how do we help ethnically diverse communities get heard? Belong Aotearoa is a national organisation working to strengthen belonging and social cohesion across Aotearoa New Zealand. Their flagship storytelling initiative, PassTheMic, amplifies the voices of migrant and refugee-background communities — and they need our help to shape its next chapter. At a time when anti-migrant sentiment is becoming more visible in our public discourse, this is a chance to put your communications expertise to work on something that matters.
A successful speech can change the world, but it starts with a blank page.
This workshop empowers speechwriters to assemble their ideas, find their voice, and earn their audience’s attention. It demystifies the speechwriting process, including the crucial planning phase when writing speeches for others, and encourages purposeful, effective storytelling.
This workshop has been designed for professionals from all sectors who seek to be more effective communicators and storytellers, and incorporates writing and editing exercises.
In a world where everyone’s clamouring for “data-driven” insights, this course goes beyond the numbers. It’s about learning to think critically, interpret evidence wisely, and make sound, ethical decisions in your PR practice.
You’ll explore how to balance data with judgement, recognise cognitive bias (in yourself and others), and turn information from multiple sources into meaningful, defensible insights. We’ll cover practical tools for interpreting results, testing assumptions, and reporting outcomes (without losing sight of people, context, or purpose).
Done well, internal comms is one of the most strategic levers an organisation has. It connects people to purpose, shapes culture, and helps employees connect to each other and understand how their work fits into the wider business. But too often it’s treated as a postal service – the person (or team, if you’re lucky) people call when they realise “we need to wrap some comms around that”! This course is designed for practitioners at any level who want to move beyond distribution and into a more strategic, people-centred practice.
AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts. Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you. In this practical course, you’ll train your favourite LLMs like ChatGPT, Claude, Gemini, or Microsoft Copilot to act like a PhD-level behavioural designer. You’ll prompt AI to help you research, design, and test evidence-based strategies for behaviour change.
Effective research, measurement and evaluation can help you make better strategic decisions and demonstrate the true value of your public relations and communication efforts.
This practical course is designed to help you build confidence in research, measurement and evaluation, whether you are starting from scratch, refreshing your knowledge, or looking to align your practice with current global standards.
If you are new to public relations, get ready to enter a profession undergoing a seismic shift.
The purpose of public relations remains the same - building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before.
This seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement, strategy, and decision-making.
Drawing on more than 30 years of social science research and insights industry experience, Carl will reveal how people are naturally wired to defend their views rather than test them, how organisational cultures can unintentionally suppress questioning, and how cognitive biases quietly shape the way we interpret information.