Knowing how to edit writing – whether it’s your own or someone else’s – is a crucial skill to have, yet it’s rarely taught. This fun and practical course covers the essentials, including how to tighten sentences, writing in the active voice and using positive phrasing.
As we shift into Generation AI, mastering public relations strategy and evaluation is crucial. Over four mornings, this online course explores the latest methodologies for crafting and assessing effective strategies. With generative AI models reshaping our professional landscape, acquiring these skills is not just beneficial, it is essential if we are to guide organisational leadership with expertise and insight.
This in-person workshop balances both the theory and practice involved in identifying and managing issues and crisis situations. The course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.
Learn how to get across your message – and to make it stand out from the hundreds of other pitches that editors and journalists see daily.
Lively and enjoyable, this course is suited for everyone: from those new to the industry to those who’d like a refresher (highly experienced practitioners usually get just as much out of it).
Done well, internal comms is one of the most strategic levers an organisation has. It connects people to purpose, shapes culture, and helps employees connect to each other and understand how their work fits into the wider business. But too often it’s treated as a postal service – the person (or team, if you’re lucky) people call when they realise “we need to wrap some comms around that”! This course is designed for practitioners at any level who want to move beyond distribution and into a more strategic, people-centred practice. Across two practical workshops and 1:1 sessions you’ll learn to leverage (and tame!) all the channels available to you, understand your audiences, and design communication that supports alignment and connection.
If you are new to public relations, get ready to enter a profession undergoing a seismic shift.
The purpose of public relations remains the same - building and sustaining the relationships that organisations need to maintain their licence to operate. What has changed are the methods of practice. Artificial intelligence, new communication challenges and stakeholder expectations of transparency and accountability mean practitioners now need broader capabilities and stronger judgement than ever before.
Effective public relations practice requires more than strong messaging in NZ. Many cases call for cultural understanding, integrity, and a genuine commitment to Tiriti-based principles. This dynamic, practice-focused workshop is designed to equip PR professionals with the tools and confidence to work responsibly and respectfully within an Aotearoa context.
This seminar explores why critical thinking is far more difficult than most people assume and why even experienced professionals often fall into hidden cognitive traps that affect judgement, strategy, and decision-making.
Drawing on more than 30 years of social science research and insights industry experience, Carl will reveal how people are naturally wired to defend their views rather than test them, how organisational cultures can unintentionally suppress questioning, and how cognitive biases quietly shape the way we interpret information.