We’re past the midway point in our pandemic decade and, as we move into 2026, most practitioners are trying hard to recover from 2025. But amid the chaos, it’s imperative that we pause, look up and prepare for all that’s coming our way. Changes are arriving faster than most can properly absorb. If we are going to manage this period and help our organisations navigate uncertainty and upheaval, taking time out to pause and learn is critical. This year’s PR Horizons series is designed to help you stop, look up and take in what is happening around us in a practical, grounded way that equips you to do your job with confidence, credibility and sound ethical judgement.

Reputation, risk and ethics are not separate conversations. They never have been and, in our AI-infused operating environment, they are now visibly inseparable. This session starts from that reality.

For PR professionals, the skills of key stakeholder management are different from stakeholder audience communications. The interpersonal strategies, tactics and skills that make-up key stakeholder engagement are specific and crucial for success. From prioritising stakeholders to the psychology of influence and skills of active listening and the behavioural drivers of trust, this workshop includes completing a live stakeholder engagement plan and will equip you to immediately lift your key stakeholder engagement.

In a world where everyone’s clamouring for “data-driven” insights, this course goes beyond the numbers. It’s about learning to think critically, interpret evidence wisely, and make sound, ethical decisions in your PR practice. You’ll explore how to balance data with judgement, recognise cognitive bias (in yourself and others), and turn information from multiple sources into meaningful, defensible insights. We’ll cover practical tools for interpreting results, testing assumptions, and reporting outcomes (without losing sight of people, context, or purpose).

AI can become your PhD-level consultant for behaviour change—but only if you train with carefully crafted prompts.

Whether you’re seeking reliable and robust research, crafting campaigns for behaviour change, or designing experiments to evaluate what works, this course shows you how to prompt AI like a behavioural designer and tackle your most pressing behaviour change challenges alongside you.

In this interactive online workshop, we cover the principles for preparing great media releases, communications materials, and general business content.

Our resident editing expert, Julie Shannon, will teach you how to craft engaging stories and convey these in a clear and convincing tone. You’ll also explore different topics and contexts with plenty of ‘before’ and ‘after’ examples from a range of industries.

All organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge.

This interactive workshop has been designed for communications professionals who want to incorporate charts, graphs, and infographics into their content, but do not have a background in statistics. The workshop includes individual and breakout activities to immediately apply what you’ve learned.

If you’re lost in the maze of AI - you can’t afford to stay lost any longer. Hands on AI is your escape route, sharing with you the best ways to use AI in daily practice. It is a session designed to equip you with practical, actionable techniques so you can find your way.

AI is embedded in our daily activity and we’re now moving in to the realm of agentic AI, where the technology becomes your active collaborator, capable of automating tasks, interpreting complex data and supporting strategic decision-making in ways not possible just a few months ago.