You don’t need to become an accountant, but you do need to know enough to ask the right questions, understand what the numbers are telling you, and work effectively alongside finance teams.

Developed in partnership with Chartered Accountants Australia and New Zealand, this practical workshop has been designed specifically for public relations and communications professionals who regularly collaborate with finance colleagues, contribute to financial or corporate reporting, or want to broaden their commercial and strategic business acumen.

Already know the basics of PR but struggle to find stories worth telling inside a large or complex organisation? This practical course will help you uncover, shape and sense-check real stories from your organisation, fast.

Designed for communications professionals working in government, infrastructure, corporate and other multi-stakeholder environments, this course focuses on the realities of PR when there are multiple layers of sign-off, reputational considerations and competing stakeholder interests.

You’ll learn a repeatable approach to finding newsworthy stories within your own organisation, even when it feels like there’s “nothing to say”. You’ll also learn how to test and strengthen ideas, navigate internal pressures, and make that crucial first contact with a journalist count.