Social media is one of the most powerful tools in a communicator’s kit – but only if you’re using it with intention.

This course is for PR and communications professionals who want to stop posting and hoping, and start working with a strategy that actually delivers. Grounded in Te Ao Māori values of connection, community, and authentic storytelling, participants will learn how to audit their current social presence, identify what’s working and what isn’t, and build a content approach that aligns with their organisation’s goals. AI tools are introduced as practical time-savers – not replacements for creativity, but accelerators of it. Participants leave with a clear, actionable content plan and the confidence to execute it. Ideal for communications professionals managing social media as part of a broader role, who want to work smarter, not harder.

Come and meet your tribe Wellington. We’d like you to join us for a panel discussion with respected current/former journalists, about how to best engage with journos in the new media landscape. We are going to keep things light and reasonably short, so we're taking 30-45 mins for chat and a Q&A, then drinks and nibbles courtesy of our sponsor for the evening, Tribe.

Already know the basics of PR but struggle to find stories worth telling inside a large or complex organisation? This practical course will help you uncover, shape and sense-check real stories from your organisation, fast.

Designed for communications professionals working in government, infrastructure, corporate and other multi-stakeholder environments, this course focuses on the realities of PR when there are multiple layers of sign-off, reputational considerations and competing stakeholder interests.

You’ll learn a repeatable approach to finding newsworthy stories within your own organisation, even when it feels like there’s “nothing to say”. You’ll also learn how to test and strengthen ideas, navigate internal pressures, and make that crucial first contact with a journalist count.

Join your PRINZ Waikato committee and the comms community for a relaxed end-of-year catch-up at Beca.

Come along to reconnect with familiar faces, meet a few new ones, and round off the year together.

Feel free to pop in any time between 4.30pm and 6.30pm, but please RSVP if you’re planning to attend so we can make sure there’s enough space for everyone.